Bottlegreen Drinks has extended its range of soft drinks made using wine-making techniques with a new lower-calorie tonic.
Its Bottlegreen Naturally Light Indian Tonic Mixer has just 18 calories per 100ml – only 31 calories per 175ml bottle – and complements its existing three-strong range of tonics.
The Classic Indian Tonic Water was launched earlier this year, joining the two pomegranate- and elderflower-flavoured tonic waters that marked Bottlegreen’s entry into the premium mixer category in 2013.
The Naturally Light Tonic Water, which is being rolled out into the on-trade and foodservice sectors this summer, is made with the same cold-filtration wine-making techniques used for the Bottlegreen soft drinks range.
It is made with Cotswold spring water and blended to produce a drink that balances an effervescent crispness and bitterness with delicate citrus and herbal notes derived from Italian bitters on the finish. It is recommended not just for mixing with vodka or gin but for serving on its own as a soft drink.
Simon Speers, managing director of Bottlegreen Drinks, said: “The premium tonic sector is generating the most dynamic growth within the £1.3bn tonic water category. Sales of premium tonic waters have more than doubled in the past year, compared with a 14% value growth in the mixer category as a whole.
“This clearly demonstrates that consumers are trading up and the rationale for developing Bottlegreen Naturally Light Tonic Water is to provide consumers with more choice by providing a Bottlegreen Tonic Water in a lower-calorie formulation.
“In launching Bottlegreen Naturally Light Tonic Water we are looking to meet the needs of consumers who are conscious of their calorie intake but still want to treat themselves.”