Bounce founder to roll out new concept with mini-golf


Puttshack

The founder of Bounce ping pong bars is to launch a group of new venues combining indoor mini-golf with food and drink.

Adam Breeden has teamed up with Steve and Dave Jolliffe, the creators of golf venues Topgolf, to invest £15 million into creating Puttshack across 20,000 square feet in Westfield London’s £600 million extension in west London.

Due to launch in March 2018, it will comprise four courses of nine holes, with each one offering an “immersive experience” inspired by computer, arcade and fairground games, both new and old.

Holes include an interactive quiz hole and a giant pinball-themed hole where the ball activates lights and sounds to rack up high scores.

The 750-capacity venue will boast a huge island bar and restaurant with a “refined” menu designed for sharing, with plenty of indulgent “guilty pleasures” alongside healthy meals, including an extensive range of premium vegetarian and vegan dishes.

Within 12 months of opening, another two Puttshack sites are set to be revealed in the south-east: one covering 21,000 square feet in the heart of the City of London and another within the £73 million extension at retail and leisure complex Intu Lakeside in Thurrock in Essex. There are plans to expand it further in both the UK and the US.

Puttshack has patented its sophisticated ball tracking and scoring technology, Trackaball, using a high-powered mini-computer inside the ball that automatically works out scores and monitors and shares video highlights.

Bounce was launched by Adam with Dov Penzik in 2012 with a site in Farringdon in London, followed by a second in Old Street. Adam is also co-founder of upmarket concept All Star Lanes, which combines bowling with food and drink and is also opening a flagship site in the Wesfield London extension.

Adam said: “It has been our ambition to create the best mini-golf experience in the world and we believe Puttshack delivers just that. Our world-first Trackaball technology has enabled us to take mini-golf and transform it into something completely revolutionary.

“In addition to this awesome tech, we have fused a best-in-class food and beverage offer with stunning design to create the most immersive social entertainment experience yet.”

Topgolf was invented by Steve and Dave Jolliffe in 1997 and now has 33 venues in the US and three in the UK in Chigwell in Essex, Watford in Hertfordshire and Addlestone in Surrey. In the US, Topgolf is now expanding at a rate of one new site every six weeks although Steve and Dave are no longer involved in day-to-day operations.

Mini-golf has taken off in the UK with other concepts combining it with food and drink including Swingers in the City and Junkyard Golf Club in Oxford, Manchester and London.

Keith Mabbett, director of leasing for Westfield UK and Europe, said: “Puttshack is placing innovative tech and experience at the heart of entertainment and dining, making this world-first concept the perfect fit for Westfield London. We are thrilled to be able to announce Puttshack as one of the most exciting new concepts we’re bringing our visitors in 2018.”

Rebecca Ryman, regional director of Intu, added: “Puttshack is a key letting at Intu Lakeside’s 175,000 sq ft leisure extension. We’re very much looking forward to welcoming this fabulous new brand to our centre where it will provide another compelling leisure experience that will encourage people to visit Intu Lakeside from further and for longer.”

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