Boutique-y Vs The World – The cocktail competition you have all been waiting for!


Announcing the very first very Boutique-y Cocktail competition, open to ALL (18+ of course!) with a true money can’t buy prize for the winner – to bottle their very own whisky.

That Boutique-y Whisky Company, believes that just as everyone ‘has a book inside them’, everyone also has ‘a serve inside them’. To celebrate and explore this, they’re pitting industry professionals against amateurs – bartenders against the off trade, influencers against at-home mixologists, in the ultimate cocktail competition, Boutique-y Vs The World. They are looking to harness the passion that exists for creating drinks in the nation’s pubs and bars, whilst tapping into the shift towards in-home cocktail expertise that has bloomed following at-home drinking trends.

That Boutique-y Whisky Company is challenging, for the first time ever, everyone to create a uniquely delicious, winning recipe, in a contentious battle to find just who has the ultimate cocktail prowess. They’ve created what they feel is a level playing field that means ANYONE (as long as they are over 18 and resides in the UK) can enter. Each entrant will use the celebrated Canadian Corn Core Whiskey as one of a total 5 ingredients, the 5 ingredients taking inspiration from the word MOOSE (five letters) which graces the distinctive red label of That Boutique-y Whisky Company’s Canadian Corn Whisky.

“What could be better than accolades and bragging rights?”Well, it’s only an incredible experience shared with the Canadian whisky whisperer and Blender of the Year, Dr Whisky himself Sam Simmons! The winner will work side by side with Sam to bottle their own whisky. Yes! Choosing their own whisky cask, help in designing the label and receiving bottle number one of their own TBWC limited edition which will be available for sale on Master of Malt.

Revered bartenders, unsung heroes of whisky shops, influencers and Jane and Joe Bloggs – welcome, they see you, salute you. And want to reward you!

Points will be judiciously awarded for the serve itself, its drinkability and the creativity of the ingredients used, the garnish, the name and the story behind it. No additional points for Canadian fancy dress but you’ll be forever a legend in the eyes of the team at That Boutique-y Whisky Company.

What’s more, they want to put the great UK regions head to head, to find out just which one is home to the ultimate mixer. Will an influencer in the South West claim the accolade, or will the North East prove to have the serve of the year by a professional? Let’s find out!!

Shortlisted entrants will be invited to make their cocktails in live heats (commencing on the 17th of June)  across FOUR NIGHTS OF FUN, expect celebrations, drinking some tasty whisky and importantly, making new friends.

Winners of these heats will be invited to ‘the Canada of the British Isles’, Manchester! (yes they know, nobody calls it that). The Final will be held in Manchester on the 4th of July, purely to stick forks up to Canada’s neighbours across the Southern border, because that’s how they do things at Boutique-y HQ.

“So how do I enter?” Well, a cunningly simple entry process! Visit www.thatboutiqueywhiskycompany.com for all the information and to enter your winning cocktail by 20th May 2024.

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