Former bartender Dean MacGregor has been announced as UK brand ambassador for El Dorado rums as part of new appointments by distributor Love Drinks.
Dean (pictured above), who has worked at bars such as Trailer Happiness in London and Sahara in Reading, will work with bars and bartenders on developing the award-winning range of rums from Demerara Distillers in Guyana.
His appointment follows El Dorado international brand ambassador Stefanie Holt moving to Speciality Brands in February to become whisky ambassador focusing on Nikka whiskies. She started out as UK brand ambassador for El Dorado in 2008.
Alongside his new role, Dean will continue in his sales role as account manager for north-east London, Essex, Oxford and Berkshire at Love Drinks, which is the UK distributor of El Dorado rums.
Love Drinks has also appointed Emma Sprackling (pictured below), who previously worked at Quintessential Brands, as account manager for north-west London and brand ambassador for Lanique – a liqueur made with attar of rose. She will deliver trainings, tasting and master classes and host events and seek sponsorships for the brand.
Lanique has signed up to host sampling sessions at the Smoked & Uncut mini festivals held at the Pig Hotels and the Limewood Hotel in the south of England and featured at Taste of London food and drink show in June.
Sinéad Lowe, who was responsible for national and key accounts at wholesaler LWC, has joined Love Drinks as account manager and will be responsible for independent accounts in Manchester, Liverpool, Leicester, Cheshire, Sheffield, Nottingham, Birmingham and Northern Ireland.
She will also support Alec Morgan, sales manager for the north, and Rachel Wright, UK sales manager with national accounts
Rachel said: “Last year, Love Drinks posted our best-ever year since its inception in 2007 by selling over 100,000 cases, so it’s important to keep that momentum going.
“We have an excellent portfolio of brands that are well respected and much loved. Over the last 12 months, we’ve seen increased interest in our brands so by up-weighting our sales team, we will be able to address demand as well as continuing to work and support our customers through education and sampling programmes.”