Brew City has introduced a range of hot bar snacks developed to pair with premium and craft lagers and ales to the UK market.
The full range consists of eight products for consumers to pair alongside their beer of choice: IPA Fries, Mac n Jack Bites, Salt & Pepper Potato Pops, Onion Straws, Herby Tomato Mozzarella Arancini Bites, Fiery Jalapeno Slices, Gouda & Mozzarella Bites and Frickles.
As part of its UK launch, Brew City, which sits under the McCain Foodservice Solutions umbrella, conducted a consumer Twitter poll to discover just how important hot bar snacks are to consumers.
76% of those surveyed said they preferred hot bar snacks over cold, with 73% admitting their pub doesn’t have a wide enough selection of hot bar snacks.
Robin Norton, category controller, McCain Foodservice Solutions, said: “Operators want to be able to give their customers a great experience and drive loyalty but, ultimately, they also want to be able to increase their spend. Brew City has been designed to do just that.
“The food with drink moment exists in pubs and bars, however it is not being maximised by current hot food offerings; Brew City enables pub operators to tap into this space and capitalise on it.”
“This is a very exciting time for McCain Foodservice Solutions and we are very proud to be launching a new brand into the UK market, elevating the bar snacks category and unlocking a new opportunity for operators, as we have done in the US.”
Brew City was originally launched in the US 20 years ago. In the UK, the range can be found in all key wholesalers including Brakes, Booker, Bidfood, Hopwells and Sterling.