Scottish craft brewer BrewDog has launched an Imperial IPA, called Born to Die, which highlights that the beer is best appreciated within a tight timeframe.
At 8.5% ABV, it has a best-before date of July 4, 2015, because it uses a hopping process that increases the pick-up of the hop oils that are responsible for the intense taste and nose of the beer. These volatile oils change in time, producing noticeable effects in the brew.
The “terminally hoppy” Born to Die 04.07.2015 is available in kegs and 660ml bomber bottles – and it will be removed from sale after July 4 if any still remain unsold. It will be followed by a second batch later this year.
BrewDog co-founder James Watt said: “One of the many beautiful things about beer is the ability to constantly experiment with the core ingredients of hops, water, malt and yeast to yield varied and wondrous brews.
“We’ve been doing this since we started in a garage eight years ago and this spirit of adventure and inquisitiveness has never left us.
“With Born to Die, we’ve been inspired by the ‘Enjoy By…’ IPA series from Stone, which we absolutely loved. With Greg Koch’s blessing, we put our spin on the concept and Born to Die was…born.
“At BrewDog we set out to shake the foundations of the beer industry and expand the possibilities of beer in the UK. We’re proud to have produced some of the most innovative and boundary-pushing beers over the last eight years and we have no plans to stop any time soon.
“Born to Die is our gift to the craft beer lovers and connoisseurs. We’ve worked hard and delicately on this for some time, and we’re certain palates won’t be the same after a sip of this Imperial IPA.”