Independent brewer BrewDog is inviting people across the UK to “break from the shackles of mass-produced beer” with a free taste of its new session brew, Indie Pale Ale, at its bars.
Beer fans can invite their friends by tagging them on BrewDog’s social media channels using the hashtag #DrinkIndie before midnight today, Thursday January 11.
Both will then be able to claim a free half-pint of its new pale ale at any of BrewDog’s 30 bars around the UK upon showing bar staff proof of the post on their phones.
The launch of Indie Pale Ale is the latest move from the Scottish brewery to ensure that the craft beer revolution can be “all-encompassing and inclusive, irrespective of lifestyle or personal preference”.
Indie Pale Ale has been crafted to deliver maximum flavour, with a mild bitterness and mellow hop profile. Combined with its delicate malt base and tropical fruit and caramel notes, Indie Pale Ale was judged to be an ideal sessionable beer for anyone trying out craft beer for the first time.
James Watt, co-founder of BrewDog, said: “Indie Pale Ale will mark the craft beer awakening of thousands of people who are yet to discover the awesome power of independent craft beer.
“This is for everyone who thinks they don’t like beer, for those who’ve been bamboozled by mega breweries insisting beer is just fizzy, yellow lager, for those too shy to ask for something different. This is the first beer of the rest of your life. Toast your freedom, and be transformed.
“Indie Pale Ale is perfect for anyone who is ready to expand their craft beer horizons. Designed for the post-lager generation, it is the gateway to the kickass world of independent craft beer. This labour of love has been months in the making, but it was worth the wait.”
Anyone wishing to receive a free half pint of Indie Pale Ale can tag their friends and @BrewDog on Twitter, or comment on BrewDog’s Indie Pale Ale posts on Facebook.com/BrewDogOfficial or Instagram.com/BrewDogOfficial. Users must use the hashtag #DrinkIndie to qualify. One half-pint per person.