Scottish brewer BrewDog has opened its largest craft beer bar to date in west London – and has pledged to open its first site in south London soon.
BrewDog in Shepherd’s Bush, west London, boasts 40 beers on draught and has been described by co-founder James Watt as a “mother****ing cathedral for craft beer”.
It is the company’s 13th bar and follows the launch of BrewDog Leeds in March and its first overseas bar in Stockholm, Sweden, in the summer. It is in Goldhawk Road in the former site of Vesbar and The Vandella.
James added: “It has the biggest range of beers that we’ve ever had in a single bar. Craft beer fans in west London have been crying out for a bar, and we’re psyched to be there.
“The new Shepherd’s Bush site combined with our Camden and Shoreditch bars mean we’re officially taking over the capital, and we’ve definitely got our eye on south London next.”
BrewDog Shepherd’s Bush not only showcases BrewDog’s core range and limited-edition beers but also serves around 20 guest draught beers from breweries all over the world, including Mikkeller, Kernal, Magic Rock, Beavertown, Buxton, and Green Flash.
Regular “Beer School” events and bottle clubs will be held at the bar for a chance for customers to discuss all things beer.
BrewDog plans to open at least another five bars in the next six months, including overseas in Tokyo, Berlin and São Paulo in Brazil. The brewery this year announced record growth for the fifth consecutive year and is on track to achieve turnover of £19million in 2013.
The brewery’s rapid growth is part-funded by its crowdfunding scheme Equity for Punks. A third round of this scheme launched in June this year and has raised over £3.7million.
“2013 has been an epic year for us, and the third round of Equity for Punks will give a huge boost to our expansion plans, allowing us to open more epic bars around the world and spread the craft beer revolution even further,” James said. “We’ve got monumental plans for 2014; watch this space.”
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