Scottish brewer BrewDog has moved into cider by taking a stake in Hawkes to support the craft brand’s expansion.
Set up five years ago, Hawkes is a London-based cider business with six products, including the UK’s first co-fermented beer and cider hybrid.
Founder Simon Wright will remain in his role at the helm of the business alongside all existing staff. The brand name and label design will also stay the same.
Announcing the news at its AGM on Saturday, BrewDog said it would offer support from its senior team and resources to help grow the brand and business both in the UK and internationally.
BrewDog co-founder James Watt said: “Hawkes has grown a distinctive, bold and innovative business in an industry full of conformity, timidity and tradition. Our additional fire power will not only enable Hawkes to expand the reach of its incredible ciders, but also provide the opportunity to really make an indelible mark on the evolution of cider in the UK.”
Simon added: “Our history and mission parallels that of BrewDog, so this unification is truly a meeting of like minds. We are in an industry that has for far too long allowed ‘big’ cider and mass-market products to hold back innovation and growth.
“I’ve long been impressed by BrewDog’s attitude and approach to challenging the status quo of beer in the UK and around the world. Just like us, they stand up for those who want to break free, make a difference and take the cider scene into an entirely new era. I can’t wait to see what the future holds.”
Simon Wright is pictured centre with BrewDog founders Martin Dickie and James Watt.