Independent Scottish craft brewer BrewDog is launching a new bar dedicated to alcohol-free in central London.
The BrewDog AF Bar, which is set to open its doors on January 6, is the first of the company’s global bars to feature a line-up solely devoted to drinks without alcohol.
It will offer 15 taps of draught alcohol-free craft beer, a selection of alcohol-free spirits and Designated Cider, the new alcohol-free cider from Hawkes.
The bar will also serve food, including burgers, salads and buffalo wings, as well as a series of healthy specials and weekend brunches.
Visitors will be able to take part in a programme of on-going activities such as Hip Hop Karaoke, Dabbers Bingo, Famous First Words.
BrewDog has also announced ‘Drink All You Can Jan’, an initiative that will see all of its bars offering free refills of all alcohol-free beers throughout the month of January.
James Watt, captain of BrewDog, said: “Drinkers opting for low or no alcohol are in danger of compromising on quality, taste and experience, and that’s just the beer – forget about places in which to enjoy it.
“We are going to change that. We exist to be a point of difference, and our first BrewDog AF Bar is just that. It is a beacon for anyone in London after an alcohol-free alternative.
“Alcohol-free does not need to be synonymous with taste-free. ‘Drink All You Can Jan’ is our anti Dry January. Whether you have cut alcohol out or are cutting back, we want to show that alcohol-free doesn’t mean compromising on quality or taste.”