British Cassis, the premium blackcurrant liqueur made in Herefordshire, has unveiled the Daring to be Different Cocktail Series, a new range of inspiring serves designed exclusively by Stuart Bale, founder of creative hub Crucible.
The four cocktails set out to “bring to life the bold nature of British Cassis by pushing the boundaries of the liquid’s flavours and aromas, highlighting its versatility and high mixability”.
Jo Hilditch, British Cassis founder, said: “The liqueur category has been booming of late as mixologists are using liqueurs to add interesting layers of flavours to their cocktails.
“British Cassis with its rich and round aromas lends itself very well to cocktail creation. We wanted to show its unexpected nature and what better way to do so by partnering with Stuart.
“He was already a big fan of the brand which is highly flattering and his creative reputation comes before him. We knew he would really get underneath the skin of our liqueur and develop exceptional serves that would excite and intrigue bartenders and cocktails fans.”
The new series has been developed to strengthen British Cassis’ strategy as it ramps up its on-trade focus working with the newly launched ‘Daring to Be Different’ platform which will see campaign work throughout the year to both trade and consumer audiences.
The first of the series, Blackcurrant, is a Martini-style cocktail using vodka infused with blackcurrant leaf and dry vermouth.
Pagan Rituals, a light and refreshing long drink, mixes sparkling tea and tequila and is ideal for long summer nights, while The Black Mamba blends mango, basil and yuzu for a floral twist.
The Rosey Mitchell, the final of the series, named after the photo stylist who helped bring Collicotts’ visions to life in the true spirit of collaboration, plays with Somerset Cider Brandy and rose geranium syrup to enhance the fruity aromas of British Cassis.
Each serve was also captured in an unexpected environment for maximum visual impact through a series of photography, created and photographed by Chris Collicott from Crucible and Madalena Studio.
Chris said: “Blackcurrant is a Tim Walker-inspired, eccentric English country garden while we created a lab environment for the Pagan Rituals cocktail playing on the use of acids in the drink. For Black Mamba we were inspired by vintage Japanese cinema and Rosey Mitchell is a straight up apple massacre.”
Stuart Bale, founder of Crucible added: “Crucible is all about drinks experimentation and collaboration. Our mandate is to work creatively with great liquids; and there are none better than British Cassis!
“I can’t wait for this opportunity to go full tonto and really push some boundaries – after all, what’s the point if it’s not fun?”
In 2018 the British Cassis team has started to firmly establish the brand in the premium on-trade and as a result has secured listings at key accounts such as The Ivy, Brown’s Restaurant group, the Clove Club, the Lighterman, the Rosewood Hotel, and the East London Liqueur Company’s bar at their distillery in recent months.
“The highly prescriptive power of the on-trade has long been established and recognised which is why the channel has been a strong focus for us this year. We wanted to showcase the originality of our liqueur and how it brings something new to both classic cocktails and new creations.
“We hope our series of cocktails will inspire bartenders to ‘dare to be different’ and put their own stamp on our liqueur,” concludes Jo.
British Cassis is available nationwide in the on-trade and off-trade with a RRP of £19.99.