Britons continue to enjoy nights out, new research finds

Atik Colchester

Britons still enjoy a night out, according to new research from bar and club operator The Deltic Group which reveals nearly three-quarters of people aged 18 to 21 go out once a week or more.

The Deltic Night Index Report, analysing the UK’s late-night economy, found that nearly 40% of people go out on a late night out once a week. They spend an average of £58.48 each time just on food, drinks, entry fee and transport.

Peter Marks, chief executive of The Deltic Group, said: “Against the backdrop of recent news of club closures and reports on the decline of the late-night economy, The Deltic Night Index Report shows us that this is not the case, and that going out is still very much on the agenda in the UK.

“Whether it’s to see our mates or to just have a dance, it seems that as a nation we still love a night out. Our data shows that nearly 40% of Brits go out on a late night out once a week and 72% of 18- to 21-year-olds go out once a week or more. This clearly demonstrates that there is a need for late-night venues on the UK’s high streets.

“The late-night economy generates £66bn annual revenue and is responsible for one-third of town turnover, with this in mind it’s important we continue support and invest to ensure its future.”

As part of the £58 a night, Britons spend an average of £9.18 on pre-drinks, £15.55 on food, £9.68 on transport, £7.70 on entry fee and £16.37 on drinks in the venue.

People aged 26 to 30 spend the most on an average night out, spending £66.91 compared to those aged 22 to 25 who spend £56.95.

The research found that 88% of respondents stay out for up to six hours on a night out. Over a third aged 18 to 21 (34%) do not leave the house until between 10pm and midnight.

Across all ages, seeing friends was cited as one of the top reasons people go on a night out (66%). This increases to 73% for the 18 to 30 age group.

Almost half (45%) of Britons say they go out to escape the stress of day-to-day life, including 48% of 18- to 21-year-olds.

A quarter (25%) of 18- to 30-year-olds said that a main reason for them going on a night out is to have a “dance/exercise” compared to just 9% of those aged 31 and over.

One in eight men (12%) said that a main reason for them going on a night out is to meet a potential partner, but this is the case for only one in 14 women (7%).

When planning a night out, nearly two-thirds (65%) of 18- to 21-year-olds choose where to go via recommendations. Among all respondents, it is:

  • Recommendations (58%)
  • Friends being tagged on Facebook (22%)
  • Google Search (20%)
  • Online reviews (18%)
  • Website (17%).

The Deltic Night Index Report also found that a third of 18- to 25-year-olds will spend Halloween at a club. Fancy dress is a big draw on Halloween, with more than a quarter saying they look for an opportunity to dress up from their chosen venue, rising to more than a third of 18- to 30-year-olds. More women than men look for “dressing up” from a night out at Halloween (30% vs 19%).

The Deltic Night Index is a quarterly comprehensive research report conducted by Censuswide into the UK late-night economy and consumer trends.

The Deltic Group operates 59 late-night bars and clubs, including venues operating as Pryzm, Atik, Fiction, Cameo, Kuda, Vinyl, Steinbeck & Shaw and Bar&Beyond.

Previous Bars in Sheffield and London win at Golden Rum Barrel Awards
Next Double Dutch adds cranberry tonic for darker spirits