Brittains moves into the spiced rum market


Brittains Premium Spiced Rum

Doncaster-based spirits brand Brittains has launched a craft spiced rum to join its portfolio of premium gins and vodkas.

Brittains Premium Spiced Rum is a blend of cask-aged Caribbean rum and smooth, honeyed caramel, finished with warming notes of smoked vanilla, cinnamon, nutmeg and black pepper.

At 35% ABV, it is designed for both sipping, mixing, and can be used as an ingredient in cocktails.

John Raper, master blender at Brittains, said: “Craft beverages are more popular than ever, and we have witnessed a real shift in drinking patterns.

“Rather than cheap, additive-filled spirits, consumers are now looking for premium, luxurious drinks that have a clear sense of provenance behind them.

“As rum has tipped to be the next tipple of choice, we wanted to take a leap into the market. So, we set our master blenders to work and they have come up with a deliciously sumptuous drink which offers the perfect balance of sweetness and spice, sure to satisfy.”

The new spiced rum is currently available to the on-trade in in 700ml bottles and can be ordered via the Brittains website.

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