BRITVIC INSPIRES AND UPSKILLS HOSPITALITY INDUSTRY WITH NEW TRAINING PLATFORM


  • Mix with Britvic, a new legacy training platform that everyone in the hospitality industry can access to help progress their career
  • Designed to upskill and inspire bartenders with everything from how to videos to advice and serve inspiration to create memorable Britvic mixed drinks
  • Showcases the power of Britvic’s portfolio with over 10,000 mixed serve opportunities, perfect from 12pm to 12am

Britvic is revolutionising the mixed drinks landscape across on-trade with the launch of Mix with Britvic – a comprehensive and industry-leading training platform designed to inspire and upskill bartenders and hospitality professionals.

The industry continues to face ongoing challenges of staff retention, but with 76% of bartenders open to engaging with brands and training[1], there is a clear opportunity for a new educational platform that helps bartenders elevate their mixed drink skills and further their careers. This is more important than ever as consumers are increasingly seeking more memorable experiences and look to bartenders for their knowledge, with 65% of consumers open to bartenders’ recommendations[2].

At the heart of Mix with Britvic is a digital training platform and comprehensive serve programme equipping bartenders with the skills and inspiration to elevate mixed drinks using Britvic’s vast portfolio to create over 10,000 serves  – from morning coffees and smoothies, through to evening cocktails and mocktails. Spotlighting five core brands – London Essence Company, Mathieu Teisseire, R. White’s, Britvic, and Pepsi – the platform also features educational videos on everything from how to create the perfect Mojito, through to advice on what garnish and glassware to use.

Carly Sims, Socialising Brand Director at Britvic, said: “Creating Mix with Britvic was a natural step forward for us as we identified an opportunity to equip bartenders with drinks inspiration and training to succeed. Our aim is to support outlets and passionate bartenders across the sector to inspire and provide actionable advice that will make an impact. We are committed to playing our part in the industry, leveraging the unique role Britvic can play in equipping bartenders with the knowledge and inspiration they need to create even more memorable mixed drink serves. Mix with Britvic is a free-to-access training platform that will empower bartenders to create memorable consumer drinks experiences from morning through to evening.”

“We are in a unique position to offer the full package when it comes to serve inspiration with everything from mixers through to syrups and will act as a valuable drinks partner for bartenders at every stage of their career. We are looking forward to helping provide greater value, better choice, and increased revenue through an elevated mixed drinks experience.”

In addition, Mix with Britvic will also offer bartenders the chance to receive an accreditation, which is in partnership with the British Institute of Innkeeping (BII). Through a specialised module and quiz, successful bartenders will receive a certificate that signifies their expertise in mixology.

Steven Alton, Chief Executive at British Institute of Innkeeping (BII) said: “The Mix with Britvic training will also be available via Workforce, the brand new free-to-use membership platform from the BII (British Institute of Innkeeping), offering support, training, development and career guidance for everyone across the pub sector and beyond. Both Britvic and the BII are committed to industry collaboration that innovates to nurture the talent and passion of team members across hospitality.”

Unique to Britvic, the platform has been created in collaboration with a team of brand ambassadors, Hedonist Drinks, who are trained mixology experts with years of experience in the hospitality sector. Set to motivate bartenders across the industry, the team will bring the platform to life with customer events – showing firsthand how applying Mix with Britvic’s can help enhance consumer experiences and bartender careers.

For more information and to get involved with Mix with Britvic, visit www.mixwithbritvic.com


[1] CGA by NielsenIQ, Global Bartending Report, September 2023

[2] KAM Plant to Plate 2023 Tracker (December 2023)


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