White grapes and lychees come together for the new limited-edition variant launched for J2O this spring and summer.
Britvic Soft Drinks is introducing J2O Flamingo Fling exclusively into the leisure channel, including the on-trade, to meet consumer demand for more innovative and unexpected soft drink flavours.
It is a blend of delicate, crisp white grapes and succulent, floral lychees. The 275ml single-serve glass bottle has a striking full sleeve inspired by flamingos and the tropics.
It is available from April until September and will be supported by a through-the-line campaign that will run from May 27 to the beginning of August.
It will feature an on-pack “augmented reality” promotion with consumers able to access a competition by looking at the pack through their phones using an app.
Kevin McNair, GB marketing director for Britvic Soft Drinks, said: “We’re really excited to launch J2O Flamingo Fling after a lot of planning to ensure we deliver the right flavour innovation and a captivating tropical experience for consumers.
“Our J2O limited-edition releases have become highly anticipated amongst the trade and every year we work incredibly hard to ensure that each one meets the highest standards.
“We’re confident that our new J2O Flamingo Fling will create excitement within the leisure channel thanks to its eye-catching design that will attract drinkers looking to try something new.
“Leisure operators looking for ways to widen their soft drinks offering and capitalise on the growing adult soft drinks segment should be sure to stock up on J2O Flamingo Fling to maximise their seasonal sales.”