Britvic provides ‘festive sparkle’ with return of J2O Glitterberry

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Britvic Soft Drinks has brought back its limited edition flavour J20 Glitterberry for the festive season and it is available much earlier than in previous years.

In stock now, J2O Glitterberry allows operators to add “a festive sparkle” to their outlets while maximising seasonal sales opportunities such as Bonfire Night, Halloween and Christmas.

J20’s Glitterberry variant is a blend of grape, cherry and winter spice flavours fused with edible gold glitter.

Britvic will be supporting the launch with a variety of J2O Glitterberry and orange and passionfruit inspired tools available through www.sensationaldrinks.com, including a portfolio-led selection of cocktail recipes and serves.

The team has also created new, limited edition glassware which, for the first time, features a snapcode that links to a special J2O snapchat filter. These are available to all J2O customers on request, as well as new POS kits, including bar runners, drip mats and strut cards.

For 2018, J2O brand ambassador Mojo is back again to remind consumers why J2O is at the heart of key social occasions. In the run up to Christmas, Mojo will be back on air with a new advertising creative compromising of a ten second Glitterberry edit that will feature on television nationwide.

Britvic’s Russell Goldman said: “J2O is growing from strength to strength, with an average of five J2O products being sold every second, so it’s no wonder that customers keep returning, so much so that J₂O has the highest loyalty levels in Adult Soft Drinks.

“We are excited to be on track for another fantastic festive season – especially with nearly £2 in every £5 spent within adult soft drinks on J2O in the four weeks leading up to Christmas.

“We know consumers are more social in the run up to Christmas, as well as wanting to drink less alcohol over the festive season.

“This Christmas we want to help retailers make the most of the sales opportunities this presents, as well as other key occasions like Halloween and Bonfire Night.

“The early return of J₂O Glitterberry certainly helps to do this, and the snapchat element to the glassware adds a new level of consumer excitement for this year so we’re encouraging outlets to stock up and register for free POS kits now.”

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