Britvic to roll out Teisseire syrups to on-trade

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The long-established Teisseire syrups range is being rolled out into the on-trade, promoted for use in cocktails and coffees as well as for enhancing beer, cider and soft drinks.

After buying the French brand in 2010, Britvic has built it into the number-one syrup brand in France and made it available in over 80 countries. Originally established in 1720, it will now be available in the UK leisure channel including bars, pubs, restaurants and clubs.

The Teisseire Barman range consists of a broad range of variants including Peach, Passion Fruit and Grenadine plus the Cactus flavouring which is completely unique to the Teisseire range. Also available in a 700ml glass bottle range are Sugar Cane, Mojito, Blue Curaçao and Coconut flavourings.

The Barista one-litre syrup range includes flavours such as Amaretto, Liquid Cane Sugar, Caramel, Chocolate, Gingerbread, Irish Cream, Strawberry and Hazelnut. There is also a 0% sugar version of the top three selling coffee flavours, Caramel, Hazelnut and Vanilla.

Nigel Paine, out-of-home commercial director at Britvic, said: “Teisseire’s authentic taste delivers a unique drinking experience by prioritising flavour above all else.

“This extensive range of syrups allows baristas and bartenders to create exciting flavour combinations, not just for cocktails and coffee but for long drinks, spirits, soft drinks, beer and cider.

“This will not only give consumers a wider choice of exciting drinks but also allows outlet managers to offer more varied menus and create value opportunities.”

Recipe suggestions include the Sparkling Citron, mixing Teisseire Lemon with Angostura Bitters, lemon juice and sparkling water, and the Framboise Fizz, combining Teisseire Raspberry with gin, tonic and fresh lemon.

Teisseire dates back to 1720 when Matthieu Teisseire created a cherry liqueur but later owners started to develop its syrups range in 1927.

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