Britvic unveils new look for its mixers and juices

Britvic mixers

Britvic has unveiled a complete relaunch of its Britvic Mixers and Juices range, including a new recipe for its Indian Tonic Water.

Available since 1938, the range has been repackaged in bottles emphasising the brand’s classic British heritage. They are available in a 200ml format, offering customers the most convenient size to cater for both single and double measures.

Britvic Indian Tonic Water has been reformulated and, according to independent taste tests carried out by MMR Research Worldwide, it beats the other leading brand from Schweppes in a blind taste test.

Alongside the new-look range coming into the on-trade this month, Britvic is launching an in-outlet community support platform, the Britvic Lifting Spirits Foundation for supporting local communities and social projects.

For every bottle of new look mixes and juices sold in participating customers, Britvic is committed to give back to local initiatives and projects, chosen by publicans and bar owners.

Outlets will be invited to join the Foundation and will receive fundraising kits and point-of-sale materials to encourage their customers to donate to local causes.

Britvic will also be introducing the Great Service Awards in 2017 to recognise the industry’s best bar staff who go the extra mile for their consumers and understand the importance of outstanding customer service.

Annabelle Cordelli, brand director at Britvic Soft Drinks, said: “The relaunch of our Britvic Mixers and Juices range marks a real commitment to both quality and community for us. We’ve listened to our customers and consumers to develop our great-tasting tonic to lift guests’ spirits – in both senses of the word.

“It’s a truly iconic tonic! Our classic Indian tonic water pairs seamlessly with all types of gin – from floral and sweet to juniper-heavy or even flavoured – so you can always guarantee a perfectly served G&T.

“In addition, through our Lifting Spirits Foundation we’re also working with our customers to support their most worthy local projects, paying homage to Britvic’s heritage of being at the heart of the community.”

Britvic Mixers and Juices will also be available in 125ml bottles and 150ml cans across the Indian Tonic, Low Calorie Indian Tonic, Ginger Ale, Orange Juice, Tomato Juice, Pineapple Juice, Grapefruit Juice, Cranberry Juice, Soda, Bitter Lemon, and Lemonade variants.

The rebranding also extends to the Dilutes range which comprises Orange Cordial, Blackcurrant Cordial and Lime Cordial.

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