Brontë Liqueur set for celebrations as it grows distribution

bronte liqueur

Distribution is growing in the on-trade for historic Yorkshire brand Brontë Liqueur as it prepares for a boost from celebrations of the novelist sisters it is named after.

The liqueur, which was relaunched two years ago by Sir James Aykroyd, is being embraced by bartenders for cocktails at a growing number of accounts around London as well as in its native Yorkshire.

It is being promoted to tie in with this year’s bicentenary of the birth of Charlotte Brontë, the author of Jane Eyre, with further celebrations planned for the bicentenaries of Emily in 2018 and Anne in 2020.

Originally created in the 1960s as a homage to the Brontë sisters, the brand was revived by Sir James with a modern recipe using blackberries and sloes plus jasmine, wild flower honey, black pepper and cinnamon, at 26% ABV.

Alongside the core 70cl bottle and 5cl mini bottle, the range now includes a new 50cl bottle and a limited-edition 20cl gift box.

Sir James, who was formerly chairman and a shareholder of Speyside Distillery, donates money from the sale of every bottle to support the work of the Brontë Society. His great-grandfather Sir James Roberts bought the Brontës’ former home in Haworth, West Yorkshire, and gifted it to the Brontë Society to become the Brontë Parsonage Museum.

Working with drinks brand specialist Gary Hazell, the liqueur is being seeded and gaining distribution in UK bars for serving on the rocks through to original cocktails and twists on the classics.

Signature serves include a Brontë Royale, with 50ml of the liqueur topped with champagne or sparkling wine, and a Brontë Summer Cup, mixing 50ml of Brontë Liqueur with ginger beer over ice with a squeeze of fresh lime and a sprig of mint.

On-trade accounts in London using Brontë Liqueur include Circus in Soho and Olympic Studios cinema bar in Barnes where it has been mixed with banana spiced Maker’s Mark bourbon, lemon juice and chocolate bitters for the ACE Musa cocktail (pictured below).

Bronte liqueur olympic studios

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