Bars have the chance to win an all-expenses-paid trip to the Bar Convent Brooklyn trade event in New York City through an incentive for Brooklyn Gin.
Hi-Spirits, the brand’s distributor for the UK and Ireland, will fly seven regional winners to the USA in June, with the prizes awarded based on sales and promotion of the gin.
Bars can win the points-based incentive by collecting the distinctive copper-coloured Brooklyn Gin bottle caps as proof of sale. Additional points will be awarded for social media posts using the hashtag #BROOKLYNGIN, as well as for displays in venues featuring the brand.
Dan Bolton, managing director of Hi-Spirits, said: “Brooklyn Gin has built a strong following amongst bartenders, who appreciate the way its fresh, citrus flavours enhance both classic gin serves and bespoke cocktails.
“Bars now have a huge choice of gins, so with the much-anticipated Bar Convent Brooklyn trade event taking place in the home of Brooklyn Gin in June, this incentive is designed to recognise and reward bars that are supporting the brand. Our seven winning bartenders will enjoy an unforgettable trip and get a feel for the true Brooklyn spirit.”
To take part, bars need to register their interest by emailing Brooklyn@hi-spirits.com, or contact their local Hi-Spirits rep. The incentive will run from February 15 to April 30, with a place on the trip for one bartender from the winning bar in each of the seven regions: London; Scotland and Newcastle; north; south coast; Midlands; south west; and Ireland.
Points will be awarded on the basis of one point for each Brooklyn Gin bottle cap collected, one point for each social media post using the #BROOKLYNGIN hashtag to a maximum of three posts a week, five points for each in-venue display produced and photographed running for at least a month, and five points for featuring Brooklyn Gin on the drinks menu for a minimum of one month.
Winners must be over 21 to comply with Bar Convent Brooklyn entry conditions. The prize trip runs from June 11 to June 14 and includes flights, accommodation at the boutique Henry Norman Hotel in a former 19th-century warehouse in Brooklyn and tickets to Bar Convent Brooklyn. Full terms and conditions can be found at www.hi-spirits.com/terms.
Launching in 2018, Bar Convent Brooklyn takes place at the Brooklyn Expo Center on June 12 and 13. It is an extension of the successful Bar Convent Berlin trade show for bar professionals, featuring premium brands and a high-profile education programme.
Brooklyn Gin is handcrafted in New York using artisan methods and high-quality natural ingredients, including fresh, hand-cut citrus peels and hand-cracked juniper berries. The flavour is fresh and complex, with juicy citrus notes that enhance both classic and contemporary gin serves.
Founded in 2010 by industry veterans Emil Jättne and Joe Santos, Brooklyn Gin has won multiple awards including a double gold medal at the 2016 San Francisco World Spirits Competition.