Brooklyn’s Scorcher IPA launched on draught and in cans


Brooklyn Brewery Scorcher Draught

Brooklyn Brewery’s Scorcher IPA is being launched on draught in the UK for the first time alongside cans for both the on- and off-trade.

Previously available only in bottles, Scorcher is a 4.5% ABV India pale ale brewed with Amarillo, Simcoe, Cascade and Bravo hops. It is now also in the 30-litre keg and can formats, joining the core Brooklyn range available through distributor Carlsberg UK.

Each Brooklyn Brewery beer is imported into the UK from New York and overseen by brewmaster Garrett Oliver. He said: “It’s funny to note that we actually first released Scorcher in 2004. At the time, most people seemed to only want massive IPAs but other brewers were really big on Scorcher.

“Fast forward to 2017 and we’ve updated the beer with even brighter hop notes and it’s now our go-to beer for barbecue food and evenings out in the pub.”

Brooklyn Brewery’s mission is to brew “flavourful beers that reflect and enrich the life, traditions and culture of creative communities worldwide”. This is reflected in its selection of high-quality, innovative and seasonal beers including Brooklyn Lager, Brooklyn Scorcher IPA, Brooklyn Summer Ale, Brooklyn East IPA and Brooklyn Sorachi Ace.

Carlsberg UK has held the exclusive distribution of the Brooklyn Brewery beer portfolio in the UK since January this year and is working alongside Brooklyn to launch Scorcher IPA on draught into the UK on-trade.

Brooklyn Brewery’s range of craft beers complements Carlsberg UK’s existing premium beer and cider portfolio which includes craft cider Bad Apple, Danish-style pilsner Carlsberg Export, Italian lager Poretti, Czech craft lager Celia, Belgian ale Grimbergen, Spanish lagers Mahou and San Miguel, and Sweden’s Backyard Brewery range that includes Shed Head, Bee 17 and Lawnmower.

Liam Newton, vice president of marketing at Carlsberg UK, added: “Building wider interest and access to Brooklyn Brewery’s craft beer portfolio in the on-trade is a priority for us as a brewer this year, where it complements our premium beer portfolio.

“We’re thrilled to be able to introduce Scorcher into the on-trade on draught and into the on- and off-trade in cans for the first time in the UK, building on its existing popularity as a quality bottled beer.”

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