Fruit cider brand Brothers is strengthening its core range with the launch of two “unique” variants: Parma Violet and Strawberries & Cream.
Described as industry firsts, the new flavours have been launched to help operators capitalise on the fruit cider category’s growing popularity amongst young consumers.
With an ABV of 4%, Strawberries & Cream combines strawberry flavours with creamy vanilla tones, while Parma Violet presents “delicate” flavours of sweet violets, with “subtle floral notes”.
The new variants form part of the Brothers brand evolution, which includes a refreshed label design and “continued commitment to add value through creative flavours”.
Matthew Showering, managing director, Showerings Cider Mill, said: “We are very excited to be bringing two brand new flavours to our customers through our latest innovations.
“At Brothers, we are always looking for ways to think outside the bottle and resonate with our younger audience.
“With fruit cider’s huge growth in the last year, and millennials constantly demanding new and exciting flavours, these latest additions felt like a no-brainer. We can’t wait for customers to try them and hope they love them as much as we do.”
Both cider variants are available to the on-trade in 330ml and 500ml bottles.