Brothers take ‘taste of Somerset’ round the UK by tractor

brothers tour

A tractor staffed by four “model” brothers is touring cities and universities around England to deliver a “taste of Somerset” and samples of Brothers Cider.

The travelling bar, with a full-size Brothers-branded tractor, will be seen at Notting Hill Carnival in west London on August 24 and travel to Lincoln, Plymouth, Southampton, Warwick and High Wycombe in Buckinghamshire.

The four young men staffing the bar represent the founding brothers of the Somerset cider: Jonathan, Francis, Matthew and Daniel. Building on 14 generations of cider-making in their family, the four brothers first started selling their Pear Cider at Glastonbury Festival in 1995.

People will be able to sample the full range of Brothers cider and team their drinks with barbecue food from another family-run Somerset business, The Jolly Hog.

There will also be a chance to win a year’s supply of Brothers Cider by taking a “selfie” with the “brothers” and posting on social media using the hashtag, #4RealBrothers.

The tour has already visited Bath, Bristol, Manchester and Birmingham serving over 13,000 samples of cider and will continue into the start of the new university term to reinforce Brothers as Britain’s number-one fruit cider brand for students.

After Notting Hill, it will be in Emslie Horniman’s Pleasance park off Kensal Road, London, on August 25 and then travel to the University of Lincoln on September 14, Plymouth University on September 22, the University of Southampton on September 25, Buckinghamshire New University on September 26 and the University of Warwick on October 9.

Cheryl Sheppard, consumer marketing manager for Brothers cider, said: “Brothers is very proud of our Somerset heritage and as the original creators of the fruit flavoured cider nearly 20 years ago, we want to spread the message about the ‘Taste of Somerset’ as far and as wide as possible.

“Our Brothers road trip will give people the chance to taste some of this season’s most popular Brothers flavours including Strawberry, Wild Fruit, and our famous Glastonbury tipple, our 7% Festival Pear, along with flavours unique to the cider market, Cloudy Lemon and Toffee Apple.

“Cider is such a sociable drink, whether it’s enjoyed by groups of friends at their favourite bar, or outdoors at a festival or barbeque, summer really is the perfect season to enjoy a nice cold cider over ice.”

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