Budweiser Brewing Group partners with BT Sport


Budweiser Brewing Group UK&I and BT Sport are offering trade customers a new exclusive deal to support them during reopening.

Pub and club operators who are new to BT Sport can get 50% off the price of their BT Sport subscription, as well as a one month payment holiday taken at a time of their choice, by adding one of Budweiser Brewing Group’s draught lines to their bar.

This exclusive deal, only available to Budweiser Brewing Group customers, aims to help customers re-establish their businesses by driving footfall and revenue after the Covid-19 closures.

The discounted BT Sport offer comes with a comprehensive range of both physical and digital support tools to help venues get the most out of their subscriptions, along with guidelines and tips on how to show sport safely in a post-Covid world.

It is available to new BT Sport customers who add any Budweiser Brewing Group brand on draught to their bar – including hero brands Budweiser, Stella Artois and Beck’s.

And the new partnership doesn’t only reward new BT Sport customers, existing BT Sport customers can also benefit from money off their subscription by taking incremental BBG brands

Ryan Fritsch, on-trade sales director at Budweiser Brewing Group UK&I, said: “Pubs play a vital role in the nation’s communities and culture, and watching live sport is a huge part of this.

“As well as supporting the on-trade with safe reopening, we are committed to helping our customers create memorable experiences for pubgoers who have been missing their local over the past couple of months.

“Our new deal with BT Sport aims to do just that, while helping to ease additional financial pressures for pub and bar owners at a very challenging time.”

Bruce Cuthbert, commercial sport director at BT Sport, added: “At no other time has it been more crucial to support the industry as it rebuilds.

“This partnership between BT Sport and Budweiser Brewing Group will provide welcome discounts for both new and existing customers, at a time when businesses need to carefully balance cost control with sound investments to encourage customers back into their venue.”

Previous Eat Out to Help Out scheme launches
Next Muzai craft cocktail mixers enter the market