Budweiser Brewing Group UK&I launches Return Your Beer platform


Budweiser Brewing Group UK&I, part of AB InBev, has developed a platform to support the on-trade with reclaiming excise on kegs that go out-of-date within the current closure period.

The UK Government has committed to refunding the duty on any opened kegs that go out of date during the current lockdown. However, there has been no centralised system in place for outlets to do so, and the process for duty repayment has not been finalised yet.

Through Budweiser Brewing Group UK&I’s Return Your Beer platform, outlets can pre-register their details, and once the process is finalised, provide the relevant keg evidence which would provide HMRC the ability to approve duty recovery.

After following the correct procedures, this would allow customers to create empty kegs for return, proactively manage keg returns safely, and ultimately prepare for reopening.

The brewer developed the platform with the support of Z-Tech, a global technology group that is part of AB InBev, and launched it within two weeks.

James Rowe, director of sales operations, Budweiser Brewing Group UK&I, said: “Following the closure of pubs and the subsequent commitment from the Government to pay back Excise Duty, we’ve been working hard to design and implement a simple solution to support our customers and members of the licensed trade.

“Return Your Beer provides a platform enabling outlets to create their account, record their beer waste and with the correct evidence allow us to support them in claiming their refunds.

“It will also provide safety guidance, proactive advice and relevant updates. We hope that other brewers will join us, unifying behind one single solution at this time of need.”

The platform is initially available to Budweiser Brewing Group UK&I customers, and other brewers have been invited to join.

At the end of March Budweiser Brewing Group UK&I launched Save Pub Life, a programme to help communities support their local pub during the Covid-19 closures.

Previous Government announces roadmap taskforces
Next #UKGrandOutdoorCafé campaign launched to 'restart' the hospitality industry