Budweiser Brewing Group UK&I, part of AB InBev, has launched Save Pub Life, a new programme to help communities support their local pub during the Covid-19 closures.
The programme, which is open to pubs, bars and restaurants throughout England, Wales and Scotland, encourages consumers to buy a gift card, which they can spend at their local pub once it reopens.
Budweiser Brewing Group will match the value of the gift card up to a combined total of £1 million, and the full matched amount will go directly to businesses within two weeks, when they need it most.
To help businesses communicate with their supporters, Budweiser Brewing Group will be providing marketing materials and social media templates.
For those venues that are not yet signed up, the website will have an option allowing people to email their favourite pub to suggest they join.
Paula Lindenberg, president of Budweiser Brewing Group, said: “Pubs are a beloved part of our national culture and sit at the heart of our local communities. Yet, along with many businesses, the pub industry is facing an incredibly difficult period.
“Although it’s absolutely the right thing to do at this time, closing doors to consumers for weeks or months will see many pubs struggle to survive, risking lasting damage to the industry and those who work within it.
“We know that Brits are passionate about pubs, so we have launched our Save Pub Life programme to help them support their local during this time.
“As a champion of Britain’s iconic beer culture, Budweiser Brewing Group is proud to match the funds for the pub, providing an even greater level of support for the trade.
“We hope that pubs and pubgoers throughout the country get involved to help secure the future of the industry.”
Pubs can sign up to the scheme by visiting www.SavePubLife.com.