Budweiser Budvar unveils extra-fermented lager for UK market


Krausened budvar

Czech brewer Budweiser Budvar has launched a crisp new beer in the UK made with the traditional Kräusen technique of extra fermentation.

The 4% ABV lager, called Kräusened, was unveiled at the Casual Dining show in London yesterday and will be trialled by bar and restaurant operator Living Ventures at sites in London and Manchester.

Using a traditional method, Kräusen beer is made by taking conditioned lager and adding some freshly fermenting Budvar Original to kick-start a second fermentation before it goes into kegs. This means it continues to ferment, adding a softer, natural carbonation and finishing drier and cleaner thanks to the fresh yeast.

Simon George, UK sales director for Budweiser Budvar UK, said: “2015 has been a strong year for Budweiser Budvar in the UK trade and we are confident that the addition of Kräusened lager strengthens our portfolio and provides a point of difference in 2016.

“The lager, which has a slight natural haze from the Kräusening technique, appeals to both the consumer interested in looking for crafted lagers as well as the beer connoisseur looking to enjoy another world-class product from the award-winning cellars of our Czech brewery.”

Kräusened by Budwieser Budvar will again be showcased today at the Casual Dining show at the Business Design Centre in Islington, London. Visit www.casualdiningshow.co.uk.

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