Budweiser unveils football activity for pubs and bars


Budweiser has unveiled an array of on-trade football activity to celebrate its ongoing global association with the sport.

It will support the return of the Budweiser’s Dream Goal campaign, offering pub-goers a chance to win a personalised, Budweiser-branded 11-a-side football kit created via Nike kit builder.

The Nike kit builder allows you to design your own kit for yourself or for your team – from match day strips to training gear.

Budweiser is also planning activity linked to its role as official beer of the Emirates FA Cup until 2018, which includes the Budweiser Club Futures programme that has invested £1m into non-league football over two seasons, supported by The FA and the League Manager’s Association.

All of Budweiser’s football activity across the Emirates FA Cup will be championed in the on-trade via #BudMatchDays. Running from February to July, the social media competition will ask users to upload photos to Twitter during key weekend matches using the hashtag #BudMatchDays for a chance to win a trip to the World Cup in Rio for themselves and four friends. Additional on-the-spot, football-focused prizes will be available throughout the competition.

To support the brand’s position as beer sponsor of the Emirates FA Cup, a special photo booth tour will also take place within the on-trade throughout the 2016 football season.

The booth will be taken to a variety of “hero” locations throughout London, where users can tweet their picture using #BudMatchDays for a chance to win the trip to Brazil.

At the end of the Emirates FA Cup, the trophy will also be taken on tour by Budweiser to a number of on-trade locations, where customers will have the chance to have their photo taken with the iconic cup.

Laura Salway, senior brand manager at Budweiser UK, said: “Budweiser has a long-standing association with football, and we’re undertaking more activity than ever this year to support the various occasions taking place throughout 2016.

“The on-trade activity will further cement Budweiser’s association with football amongst our target audience, whilst allowing participating on-trade establishments to maximise opportunities during these occasions with exclusive offerings for guests. It’s set to be an exciting football season ahead for Budweiser!”

Underpinning all these activations is Budweiser’s Dream Goal campaign, challenging British amateur footballers to submit videos of their ‘dream goals’ in the hope of winning the ultimate prize – to star in Budweiser’s spring TV ad campaign supported by Sky Sports.

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