Buffalo Trace thanks bars with Christmas cocktail promotion


buffalo trace 12 bars of christmas

A promotion has been launched for Buffalo Trace Bourbon celebrating the 12 Bars of Christmas, spotlighting some of the brand’s best supporters in the on-trade.

Each bar will be serving an exclusive Buffalo Trace cocktail throughout December and competing for the chance to win an exclusive cocktail gift case.

The bars are The Social in Glasgow, 12a private members club in Cambridge, Ox184 in Edinburgh, The Tippling House in Aberdeen, Tigermilk in Plymouth, Oporto in Leeds, Ex-Directory in Liverpool, Rynd Bar & Kitchen in Reading, and The Booking Office, Wright Brothers, Ekcovision and Barbecoa in London.

Each of the 12 bars is being featured across Buffalo Trace’s social media for the first 12 days of December, with pictures and content to promote their offering. The first featured cocktail was The Tippling House’s Mincemeat Manhattan made with mincemeat-infused Buffalo Trace, spiced apple syrup and whiskey barrel bitters.

Tim Giles, UK brand manager for Buffalo Trace at distributor Hi-Spirits, said: “Buffalo Trace sales have grown strongly in the on-trade over the past year, and so we’re saying ‘thank you’ to 12 bars that have really got behind the brand during 2015.

“As well as promoting a different bar on social media for the first 12 days of December, we’re working with each of them to develop an exclusive Buffalo Trace cocktail, many of which will have a festive theme.”

The prize for the bar selling the most Buffalo Trace cocktails during December is an exclusive vintage-design Sazerac cocktail case (pictured below). Each includes a bottle of Sazerac Rye Whiskey, Herbsaint and Peychaud’s Bitters, all made at the Buffalo Trace Distillery in Kentucky and essential ingredients in a classic Sazerac cocktail.

Tim added: “There are only two of these limited-edition Sazerac cases in the UK. It will look fantastic on the back bar as well as enabling the winner to serve an authentic Sazerac to customers.

“I’m saving the second case for a cocktail promotion during 2016, so any bars that want to get behind Buffalo Trace and be in with a chance to win should drop me an email at tim@hi-spirits.com.”

Sazerac cocktail case prize

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