Buffalo Trace whiskeys to embark on tour of UK bars

Buffalo Trace Drew Mayville

Bars around the UK are to host a tour of Buffalo Trace whiskeys, including the new limited editions from its Antique Collection.

The events will feature consumer master classes and food matchings as well as trade-only sessions, with some attended by Drew Mayville (pictured), master blender for Buffalo Trace owner Sazerac.

Organised by Buffalo Trace’s UK distributor Hi-Spirits, they are designed to build awareness and appreciation of the range, highlighting the craft that goes into distillation and the history of bourbon and Buffalo Trace.

As part of the tour, Hi-Spirits is bringing back its popular Buffalo Bourbon Empire pop-up for London Cocktail Week in October, setting it up in Shoreditch in east London. The whiskeys will also have a high-profile presence at The Whisky Exchange Whisky Show at Old Billingsgate in London on October 3 and 4.

Buffalo Trail events are free to people who work in the on-trade and sign up in advance. They are being held in:

Brighton: September 21
Buffalo Bourbon Empire, London: October 6
Buffalo Bourbon Empire, London: October 8
Bristol: October 14
Cardiff: October 21
Nottingham: October 26
Liverpool: November 3
Manchester: November 10
Sheffield: November 18
Newcastle: November 26
Glasgow: December 1
Edinburgh: December 2

Antique Collection master classes with Drew Mayville will be as follows:
Boilermaker, Nottingham: October 7
Jake’s Bar, Leeds: October 8
Cain and Grain, Manchester: October 9
Copper Blossom, Edinburgh: October 10

Details of the Buffalo Trail are at www.buffalotrace.co.uk, where bartenders can sign up for a free place at the Buffalo Trail events and book sessions at the Buffalo Bourbon Empire.

Tim Giles, UK brand manager for Buffalo Trace at Hi-Spirits, said: “Bourbon sales are growing strongly in the on-trade, and amongst younger and more affluent consumers in particular. We’re taking the opportunity to build awareness of the flagship Buffalo Trace brand, as well as the full range including Eagle Rare and the Antique Collection.

“The annual UK allocation of the Buffalo Trace Antique Collection always sells quickly, so the opportunity to sample the five whiskeys is an added incentive.”

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