Bulldog sets London Lemonade challenge

Bartenders are being challenged to create Bulldog Gin cocktails that are a twist on its signature serve, the London Lemonade.

Competitions are being run in the UK and other markets including the US and Spain from April 16 to May 31, with winners being taken to Tales of the Cocktail in New Orleans in July to showcase their serves.

Entrants will be judged on sales of their cocktail in their bar as well as the taste of the serve, its presentation and their reasons for why it should win.The London Lemonade (pictured) mixes Bulldog and lemonade plus a lemon wedge.

The London final is in June, organised by UK distributor J Wray & Nephew with UK brand manager Nick Worthington.

Call 020 7953 3808 for details.

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