Artisan distiller Burleighs Gin has partnered with the Marilyn Monroe Estate to create a pink gin dedicated to the iconic Hollywood actress.
The branded gin will be launched as part of a five-year partnership with Authentic Brands Group (ABG), owner of the Marilyn Monroe Estate.
Distilled by hand at the 45 West distillery in Leicestershire, Marilyn Monroe Pink Gin is a “floral and delicate” creation, featuring cherry blossom, hibiscus, rose and pink grapefruit.
The bottle design features iconic images of Marilyn Monroe, including the legendary “white dress” photo.
Burleighs Gin’s managing director Matthew Payne said: “This initiative marks the start of a new era for the Burleighs brand. With the support of ABG, we are confident that Marilyn Monroe Pink Gin can diversify the increasingly competitive gin market with its unique, standout appeal.
“The combination of Marilyn coupled with the boom of the pink gin market presents an exceptional opportunity and addition to our portfolio.”
Marilyn Monroe Pink Gin will be available to the UK on-trade from July, joining Burleighs’ core collection of four London Dry Gins, including the brand’s household Signature Gin and Distiller’s Cut.