The owners of The Bierkeller Entertainment Complexes are planning to roll out a new bar concept that combines elements from two of its most successful venues.
BurningNight Group has identified four potential sites for the new sports-themed Sportskeller, bringing together aspects of its lively Bavarian-style Bierkeller bars and its Shooters sports bars. The concept is pictured as a computer-generated image.
It operates six complexes in Birmingham, Cardiff, Leeds, Liverpool, Manchester and Nottingham, which all house three venues under one roof: Bierkeller, Shooters and beer and cocktail bar Around the World.
It is also unveiling its latest concept, American-style barbecue restaurant Smokin’ Bar & Kitchen in The Headrow in Leeds this month.
BurningNight Group has launched a crowdfunding campaign to attract investment for a roll-out of Sportskeller into cities and towns smaller than those chosen for full Bierkeller Entertainment Complexes. Using the Crowdcube platform, it has set an initial target of £750,000.
CEO Allan Harper said: “Our bars are thriving so we are ambitious to expand further and we already have several sites in excellent locations earmarked for development.
“Our existing bars are consistently busy, and we know our customers love what the Bierkeller Entertainment Complex has to offer. That’s why we want to give them, and potential new customers, the chance to get involved at the beginning of our newest brand.”
He added that the Sportskeller bars would focus on an area of the market where the company has a proven track record.“Our sports bars Shooters are already hugely popular with fans wanting to watch big matches or title fights live on a giant screen.
“The atmosphere is always fantastic, it’s the next best thing to being at a stadium, so we wanted to recreate that but in a new and different way. Sportskeller will have a lot of features that people love about Bierkeller and Shooters combined, so it’s the best of both worlds.”