CALBEE UK LAUNCHES NEW PLANT-BASED SNACKING RANGE UNDER HARVEST SNAPS BRAND


 Product is compliant with proposed government non-HFSS guidelines

 Leading snack manufacturer Calbee UK is launching an innovative new range of plant-based products under the Harvest Snaps brand to add to the master brands >£100m value sales in the USA and Australia.

The exciting new range for the UK is based on extensive research into the ‘better for you’ shopper’s needs and is set to hit shelves this September. The vegetable and pulse-based snacks provide a healthy alternative to traditional fried crisps and snacks, being baked not fried, and are also non-HFSS compliant.

Available in two different product options, Sour Cream & Chive Lentil Rings and Thai Sweet Chilli Lentil Puffs, Harvest Snaps meets consumer demand with a variety of pack formats to suit different occasions including portion controlled six packs, single handy packs for foodservice and vending as well as sharing bags. The entire range is vegan and gluten-free with all green and amber GDAs. All products are baked and not fried with under 100 calories per portion.

Tapping into the widespread consumer trend towards plant-based products and growth in holistic health and wellness lifestyles, Harvest Snaps contains only plant-based ingredients, providing consumers with an alternative choice but with familiar shapes, flavours and textures.

 The new plant-based range also falls below the proposed government HFSS restrictions meaning the product can still be merchandised in promotional display space after the new legislation comes into force in 2022.

Jon Wood, commercial director at Calbee UK, said: “We believe that Harvest Snaps is the first bagged snack to provide retailers with a viable and scalable solution to meet the new HFSS regulations. The brand represents our most innovative UK launch, responding to a genuine consumer need whilst addressing current concerns around obesity – a great tasting positive swap versus traditional crisps and snacks.

“Over 80 per cent of major retailer shoppers surveyed recently said they would likely buy the new Harvest Snaps range (VYPR research). This gives us confidence that the brand will perform well in the market and we have high hopes that Harvest Snaps will become the major player in better for you, plant-based bagged snacking.

 “Developing great products within the new HFSS guidelines has been a challenge but we believe we have found the perfect balance between flavour, texture and health and that Harvest Snaps provides the category with truly relevant, on trend innovation at this critical time.”

 Harvest Snaps will be available from September across the UK retail trade with distribution expected to grow further as the new legislation takes effect with the in store promotional restrictions on HFSS products.

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