Calvados Boulard targets bars with twisted classics

cocktails calvados boulard - VSOP

New cocktail recipes are being promoted for Calvados Boulard as part of the brand’s efforts to reach a wider range of consumers in the UK.

The calvados producer, which dates back to 1825, has developed “apple twists” on three classics, an Old Fashioned, a Manhattan and a Mojito, which it hopes will be added to bar menus.

They debuted last month exclusively at the five-star St James’s Hotel & Club in St James’s in London, home to William’s Bar & Bistro and restaurant Seven Park Place by William Drabble.

The French company’s managing director Vincent Boulard said: “We have seen a great response on our Apple Twist serves in the likes of France and Sweden so it seemed logical to bring these innovative cocktails to the UK, where there is a vibrant and thriving cocktail market.

“Suitable for almost any occasion, our take on the Old Fashioned, Manhattan and Mojito have all been designed to introduce a new type of drinker to the brand. Creating our version of this popular drinks provides us a great opportunity to promote our drink and cocktails to a younger consumer.”

For its calvados, Boulard uses 120 varieties of apples from the heart of the Pays D’Auge region, creating an aromatic spirit with a well-balanced complexity focusing on the apple flavour, making it suitable for cocktails.

Boulard Old Fashioned
40ml Calvados Boulard VSOP
1 dash Angostura Bitters
1 teaspoon Sugar cane syrup
½ Orange slice
2 Amarena cherries
Mix the sugarcane syrup and bitters with a small dash of water and stir. Add the calvados and ice and stir.

Boulard Manhattan
60ml Calvados Boulard VSOP
1 dash Angostura Bitters
20ml Red vermouth
1 orange zest
Put all the ingredients in a mixing glass and stir well. Pour into a cocktail glass previously cooled with ice.

Boulard Mojito
40ml Calvados Boulard Grand Solage
10ml Sugar cane syrup
½ Lime
Mint leaves
60ml Ginger ale soda
Add sugar syrup with lime and cover with mint and press. Add the calvados and a dash of ginger ale and stir.

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