Camden Town Brewery is making social distancing a “little more social” with its first virtual venture, Camden Bre.www.ery Bar, which supports Hospitality Action’s Covid-19 Emergency Fund.
The brewer’s ‘Brewery Bar’ has been given a digital makeover, designed to help “keep the community spirit alive” for Britain’s pub lovers.
Consumers are invited to join Instagram Live from the comfort of their home to enjoy a schedule of weekly events. The launch kicked off with a virtual quiz night on Friday 27 March.
A Camden Bre.www.ery Bar ‘digital tip jar’ has been set up through JustGiving to raise money for Hospitality Action’s Covid-19 Emergency Fund, which enables Hospitality Action to make a one-off grant to eligible workers suddenly facing hardship.
Camden Town is also taking donations through its web shop, and matching all donations made by Camden fans.
Jasper Cuppaidge, founder of Camden Town Brewery, said: “We might not be able to enjoy a pint at our favourite pub right now, so we’ve launched the next best thing, our Bre.www.ery Bar!
“We started Camden in the basement of a pub, and it’s the pubs, restaurants, bars and teams up and down the country that have made Camden Town Brewery what it is today.
“So, we are doing our best to re-create the British pub culture in this new reality, by bringing people together and offering all the fun of the pub in your own home, while supporting the hospitality industry when they need us the most. Grab a beer, and see you at the Bre.www.ery Bar!”
Mark Lewis, chief executive of Hospitality Action, added: “We’ve been so touched by the sense of community within the hospitality industry during the coronavirus crisis, with brands like Camden Town Brewery really stepping up to help the industry.
“Pubs, bars and restaurants across the country are suffering significantly so we’ve created the Covid-19 Emergency Grant, a way of helping hospitality workers get through the next few months.”