CAMPARI invites you to raise a toast to an icon and celebrate the past ten and next ten years of Negroni Week


The 10th anniversary of #NegroniWeek will run between 12th-18th September, with fundraising proceeds going to new charity partner Slow Food.

CAMPARI,Italy’s iconic red aperitivo, will celebrate 10 years of raising funds for a better world through Negroni Week this September. Over the past decade, the global charity initiative, which puts the power of fundraising in the hands of bars, restaurants and retailers, raised millions of pounds for charitable causes.

In its landmark tenth year, the initiative has shifted to welcome a new single official giving partner, Slow Food. Slow Food is a global movement of local communities and activists, across more than 160 countries, that envisions a world where everyone can enjoy food and beverage that is good for them, good for the people who grow it, and good for the planet. Just like the Negroni and CAMPARI, Slow Food has Italian roots, creating the perfect pairing.

The Slow Food Negroni Week Fund will directly support Slow Food’s international projects, while also supporting the hospitality community, the preservation of cultural and biological diversity and the promotion of food and beverage education and knowledge exchange. With the increasing challenges facing the hospitality and food and beverage worlds, their work will be more important than ever.

Not only is 2022 the 10th year of Negroni Week, but it also sees Negroni take the top spot as the world’s best-selling cocktail[1], making the anniversary celebrations especially notable. As a cocktail that stirs passion for change, the Negroni is the perfect drink to toast such a worthy cause.

WHAT NEGRONI WEEK 2022 HAS TO OFFER 

CAMPARI stands for Red Passion, the creative urge inside us that is impossible to ignore. As the very embodiment of this ethos, CAMPARI believes that bartenders are masters of creativity and artistry, exuding Red Passion in their every creation. That is why the Negroni Week 10-year celebrations will be centered around the ‘Bartender’s Handshake’, a longstanding ritual that symbolises the very essence of hospitality.

For many years, the ‘Bartender Handshake’ ritual has been present within the bartending community as a way to greet friends and colleagues with a small serve on the house, acting as a way to show appreciation. This year, to celebrate Negroni Week’s 10th Anniversary and the global bartending community, CAMPARI will bring a twist to this ritual by asking bartenders around the world to create “Bartender Handshake” Negroni variations. A ritual that has only been known to those within the community will now be shared with consumers around the world through a series of Negroni Week events, providing CAMPARI fans with an introduction to the bartender’s handshake as well as a perfect opportunity to donate to a worthy cause.

HOW BARTENDERS CAN SIGN UP

Bartenders can sign up on www.negroniweek.com to get their venue featured on the official Negroni Week map so that Negroni enthusiasts can easily locate participating bars throughout the week. To participate each bar will donate $25 to support the vital work of Slow Food, to help cultivate a global network of local communities to unite the joy of food and beverage with the pursuit of justice. Each participating bar will then help celebrate Negroni Week by featuring a classic Negroni or a favourite twist all week long.

Marco Cavagnera, Global Channel and Customer Marketing Sr. Director at Campari Group, comments: “At CAMPARI, we are proud and passionate about making a difference, building upon the value raised during Negroni Week for charitable causes since 2012. We’re thrilled to once again be supporting Negroni Week and be celebrating the landmark occasion of the 10th anniversary, giving bartenders a chance to showcase their Red Passion and provide CAMPARI and Negroni lovers around the world with unique experiences, all for a worthy cause. Together with Slow Food, we invite everyone to join us in raising a Negroni to 10 phenomenal years of giving back and achieving meaningful change – and to 10 more.”

For more information about what’s happening during Negroni Week 2022 visit http://www.negroniweek.com and follow #NegroniWeek2022 #Camparinegroni #Negroni #Campari @Campariofficial and @CampariUK.

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