Canned format added for Icelandic Einstök beers in UK


Einstok White Ale cans

Canned versions of the award-winning Einstök Icelandic Craft Ales are to be introduced in the UK through distributor Love Drinks.

Two of the four-strong core range, Einstök Icelandic White Ale and Einstök Arctic Pale Ale, will be available from the beginning of November in 330ml cans, supplied in a six-pack format.

The Einstök Brewery, located 60 miles south of the Arctic Circle in the fishing port of Akureyri, also produces Einstök Toasted Porter and Einstök Wee Heavy in its core range which all come in 330ml bottles.

Einstök Doppelbock is a seasonal release which will be launched in November by Love Drinks in bottles in time for the festive season. At 6.7% ABV, it has malted barley and chocolate notes with a long, mellow finish.

Gudjon Gudmundsson, managing director of Einstök, said: “Since entering the UK market six years ago we’ve always had plans to introduce our award-winning beers in canned format, but these things take time and we wanted to make sure that the cans reflected the quality of the beer inside. After testing the waters in the US market, we’re ready to bring our brewery-fresh beer to the UK.”

Previous Monkey Shoulder unveils its latest bartending tool to make life better
Next How a digital revolution is changing the way bars work