Diageo-owned Captain Morgan is introducing a new limited edition gingerbread-flavoured spiced rum ahead of Christmas.
Available exclusively for the festive period at Greene King pubs, the seasonal variant is distilled with the “sweet and warming” taste of baked gingerbread.
Captain Morgan Gingerbread Spiced has been developed to help outlets maximise sales over the winter months while catering “more adventurous flavours”.
Bars are encouraged to experiment with the new liquid to create festive gingerbread-based cocktails. One of the perfect serves for Gingerbread Spiced is the hot Captain Morgan Gingerbread & Apple.
Amy Mooney, head of Captain Morgan, Europe, said: “Rum is the commander of cocktails, thanks to its great flavour and versatile nature, so we wanted to be able to offer licensees a new spirit to really help drive sales this Christmas.
“With consumers looking for something warming, and more adventurous over the Christmas period, our delicious hero serve with apple, enjoyed hot or cold, is sure to re-inspire and attract a new wave of Captain Morgan fans.”