Molson Coors-owned beer brand Carling has launched the next phase of its multi-channel campaign to encourage people across the country to back their local pub.
‘Support Your Local’, part of Carling’s wider ‘Made Local’ campaign, initially launched across social, VOD and radio, with further consumer-facing activity planned for later this month, before TV broadcast in early September.
Filmed at a local pub with a real landlord, the campaign sets out to shine a light on the central role that local pubs play in British culture and society, and the importance of supporting them through these challenging times — whether that is meeting a friend for a drink, ordering a takeaway or simply showing support on social channels.
The campaign is the next phase of ‘Made Local’, which champions and supports people who are making a positive impact in their hometown.
It also builds on the work Carling and Molson Coors have been doing during the pandemic to provide support and assistance to the on-trade.
Phil Whitehead, managing cirector, Western Europe, Molson Coors, said: “Pubs and bars across the country have been working tirelessly to make sure they’re providing a safe and welcoming environment for regulars and new customers, and as Carling is Britain’s number one beer, we have an opportunity, and a responsibility, to use our voice to showcase the incredible role they play.
“We know that pubs are an integral part of what makes Britain special and they are so much more than just a place to go for a drink, yet many will be facing an uncertain and challenging future.
“That’s why we’re calling on everyone to join us in supporting their local in whatever way they can to help make sure that they continue to be the cornerstone of our communities, and a place where we can all continue to remember old stories and make new memories for generations to come.”