The Deltic Group has opened a club in Staffordshire under its Atik brand, reports Mark Ludmon
From Edinburgh and Hull to Gloucester and Windsor, there are now nine nightclubs known as Atik. Leading late-night operator The Deltic Group has been steadily expanding the brand, most recently bringing it to Tamworth in Staffordshire after investing £500,000 in a complete revamp of its existing club, Kuda.
The brand’s look was originally created with leading hospitality specialist Design at Source, which has remained on board for every site. Tamworth’s is made up of a main dance room, called Atik, fitted with the latest light and sound technology to accompany the dance hits, and a second room, Vinyl, a retro space with an illuminated dance floor geared towards pop and rock classics – a concept that Design at Source created with Deltic two-and-a-half years ago. For groups, there are 13 VIP booths, all offering special packages and table service.
One of the design pillars of Atik has been to make best use of any existing architectural features such as exposed brick, steelwork and timber floors. “In short, anything that gives character and ‘found’ authenticity,” explains designer Stuart Trett, co-owner of Design at Source. However, this was a challenge in Tamworth where the 1970s building had nothing to offer. “Therefore we had to inject more of the other warehouse elements to complete the transformation such as profiled metal sheeting, reclaimed timber, ‘hardwood’ and ‘concrete’ flooring and industrial lighting.”
Another core element of the Atik brand is that the DJ and stage must be the “star of the room”, Stuart adds. “At Tamworth we stacked the speakers either side of the stage and the signature flightcase console to complete the ‘live’ event setup. The focus on the stage is further strengthened with the #ATIK exposed light bulb sign as a backdrop to the console.” They made the dancefloor bigger while making sure the booths, with nearly 100 covers, were within “private” areas but still had great views of the stage. “The new Atik and the Vinyl room provide two totally contrasting customer options within the one great venue,” Stuart says.
Working with Stenball Construction, Design at Source also replaced the toilets, refurbished the outside terrace with new access and queuing space, reclad the building’s exterior and revamped the entire customer journey from pavement to club.
Alongside regular club nights on Thursdays, Fridays and Saturdays, Atik will host guest DJs and events like Pukka Up’s Ibiza-inspired Tropical Wonderland at the end of May. The club also runs regular cocktail masterclasses for groups. “The club looks fantastic and feedback has been really positive,” says general manager Stacey Penney. “We look forward to continuing to bring great nights, featuring celebrity guests and the latest international DJs, to the people of Tamworth and beyond.”
Atik, Spinning School Lane, Tamworth, Staffordshire B79 7BD
Tel: 01827 58772
Behind the scenes
Design: Design at Source
Main contractor: Stenball Construction
Decorative lighting: Tyson Lighting, Original BTC
Loose Furniture: AMI
Flooring: Crucial Flooring
Signage: Sovereign Signs
Electrical: Haddow Electrical
Originally published in the June 2018 print edition of Bar magazine.