Maxxium UK has announced the launch of Devil’s Cut, a new premium expression in the Jim Beam family of bourbons aimed particularly at top-end bars. Filling used Jim Beam casks with water, it involves a unique technique to extract the bourbon or “devil’s cut” infused into the barrel during ageing – inspired by the “angel’s …

Cask ale volumes are back in growth in the UK, partly driven by increased penetration into the bar sector, according to the latest Cask Report. Volumes increased in 2011 for the first time in 20 years, rising by 1.6 per cent to 2.2million barrels of cask, equal to about 633million pints. The Cask Report’s author, …

A clear unaged grain spirit, inspired by the American drinks of the Prohibition era, has been launched as Bootlegger by Halewood International. With an ABV of 40 per cent, the whiskey-style Bootlegger has hints of oak and vanilla, is silky smooth in the middle and delivers a delicate but lingering grain-filled finish. It is made …

Privately owned bar group Drake & Morgan has today reported increases in sales and profits as it continues with plans for expansion. Turnover increased by 44.3 per cent to £16,400,298 in the 52 weeks to March 31, 2012, while pre-tax profits were up 33 per cent to £1,272,943. It operates five large-scale venues in London …

Halewood International has announced that it is to make Crabbie’s Alcoholic Ginger Beer available in cans for bars, especially where there are restrictions on the use of glass. The 440ml cans have been developed to offer “extra versatility” in the on-trade as an alternative for outside spaces such as gardens and terraces. Some late-night venues …

Leading bartender Salvatore Calabrese is to make an attempt to break the Guinness World Record for creating the world’s most expensive cocktail. At his bar Salvatore at Playboy in London’s Mayfair, “the Maestro” (pictured) hopes to break the current world record of £3,766.52 a glass, which is held by the Skyview Bar at Burj Al …

Another iconic RTD name from the 1990s, Hooper’s, has been relaunched by Global Brands, this time as an artisanal range made with natural ingredients. Hooper’s Dandelion & Burdock, Hooper’s Ginger Brew and Hooper’s Cloudy Lemonade have been created using natural flavours, with no artificial colours, and are aimed at “discerning” 25- to 45-year-old drinkers. Available …

A new limited-edition Islay single malt has been launched today (September 5) by Ardbeg Distillery, celebrating an experiment into maturation carried out in space. It has released the 12-year-old Galileo, bottled at 49 per cent ABV and non-chill-filtered. It is a vatting of different styles of Ardbeg laid down in 1999, married together to give …

Pernod Ricard UK is to introduce a new fusion of Caribbean Malibu rum and Olmeca tequila in the UK in the run-up to the Christmas season. Malibu Red has been developed by “sensory experts” and bartenders to balance the characteristically light, refreshing and smooth coconut taste of Malibu with the rich characteristics of premium tequila, …

Rhuby, the all-natural Swedish rhubarb liqueur, has created the UK’s first-ever female-only cocktail competition called “Pink Your Drink” to help raise awareness for breast cancer. This unique event will be held on October 10 from 2pm to 5pm, at London Cocktail Club in Shaftesbury Avenue, London. Rhuby, launched in the UK this summer, is handmade …