Ten years ago, cocktail making was a trade speciality reserved only for trained bartenders and consumed only on special occasions. However, times are changing and consumers’ appetite for cocktail education has grown significantly.They are hungrier than ever. Within the last five years the cocktail revolution has been strong within the on-trade which has naturally built …

A side-pouring font has been introduced in the UK for Japanese beer Asahi Super Dry, believed to be a world first. By moving the tap head to the side of the slender chrome main column, it provides the customer with a direct view of the draught pour. It aims to reflect the brand’s “innovative” positioning. …

A small-batch dry gin made with 47 botanicals in Germany’s Black Forest has been launched in the UK. Monkey 47 was developed three years ago by entrepreneur Alexander Stein working with master distiller Christoph Keller at his small distillery in Oberen Hegau in the Black Forest in southern Germany. About a third of the botanicals …

Glenfiddich has launched in the UK its first- ever 19-year- old single malt Scotch whisky, which has been matured in oak casks previously used to age fine Madeira wine. Glenfiddich Age of Discovery Madeira Cask Finish celebrates Portuguese explorers in the 15th century who discovered the islands of Porto Santo and Madeira. The whisky has aromas of …

A new ready-to-drink (RTD) range has been launched as an extension of the Sourz liqueur brand alongside a “patriotic” new flavour. Sourz Fusionz RTD range is made up of two flavours – Apple Bite, and Purple Twist which is “inspired” by the Purple Rain cocktail made with Sourz Cherry and blue curaçao. With an ABV …

New products have been added to the Folkington’s gourmet juice range, adding wider choice and enhancing their British provenance. With a shift towards British-grown fruit, the additions include British Cloudy Apple Juice, made entirely from Russets from two farms in Sussex and Kent. Also new is British Cloudy Pear Juice, made from a blend of Conference …

A new “sub brand” with a tangy sour flavour has been added to complement the Sidekick range of fruity liqueurs. Sidekick Sours come in three flavours of Apple, Redberry and Blueberry, sold in 50cl bottles with an ABV of 14.5 per cent.They are being promoted in the on-trade and off-trade for shots as well as …

New products are being added to the Mickey Finn range of liqueurs after UK rights to the brand were awarded to Proof Drinks. The first addition to the UK portfolio is Mickey Finn Apple Whiskey Liquor, a 35 per cent ABV blend of Irish and American whiskeys infused with Irish apple. It is being launched in …

Belgian abbey beer Affligem has been introduced to the UK on- trade, promoted with a serve that encourages consumers to try it with and without the yeast. The brand is being developed by beer importer The Morgenrot Group as part of an exclusive UK distribution agreement with the Belgian brewery’s owner Heineken. The range is led by the light gold Affligem …

Reef – one of the original RTD brands of the 1990s – is set for a reboot after owner Molson Coors licensed it to Global Brands. The bottled pre-mixed vodka drinks, which include flavours such as Orange & Passionfruit, are being reviewed, including its current ABV of five per cent. Global Brands marketing director Simon …