G&J Greenall is to launch a new campaign to drive the serve of Bloom gin and tonic with strawberries, starting this week with a “pick-your-own experience” in London. From Wednesday (July 11) to Friday (July 13), a site in Beak Street in Soho – close to Regent Street and Oxford Street – will be transformed …

First Drinks has launched its third annual competition for Glenfiddich to find the UK-based bartenders with the most knowledge and passion about whisky. The winner of Glenfiddich Malt Mastermind will receive a cash prize of £1,000 plus an exclusive VIP trip to the Glenfiddich distillery, where they will be given the chance to taste a …

Hooch – one of the best-loved RTD brands of the 1990s – has been relaunched by Global Brands with a new format and positioning. After a break of nearly 10 years, Hooch Alcoholic Lemon Brew is being introduced into the on-trade in a 500ml bottle, promoted for pouring over ice like a cider. Global Brands …

Czech beer Krušovice has been officially launched into the UK because of increasing demand for authentic traditional beers with heritage. Two beers from the Royal Brewery of Krušovice – part of Heineken – have been introduced: Krušovice Imperial and Krušovice Černé. Distributed in the UK through SHS Sales & Marketing, they are positioned at the …

Nearly a quarter of Britons say that they visit bars and pubs more frequently after the introduction of the smoking ban five years ago. A survey by customer intelligence company Market Force Information reports that the ban has had a “positive” impact on the licensed trade, with 22.4 per cent of people saying they go …

A poster has been released for bars and pubs to promote screenings of the London Olympics – with the warning that it is the “only” advertising that venues can use. The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has designed the poster to ensure that the exclusive rights of sponsors such as …

Toorank Distilleries, the company behind Sloane’s Dry Gin, has launched the Rebellion Rum range, led by Rebellion Spiced. Available in Black and Blanco as well as spiced, the range has been created to challenge established pouring brands. Rebellion Spiced, with an ABV of 37.5 per cent, was created to meet demand from bartenders asking for …

Brewer Molson Coors has teamed up with Sky on a joint promotion to help boost footfall, reduce costs and provide an improved customer experience for licensees. In a first for the industry, independent licensed premises that buy a Sky TV commercial subscription and drinks from Molson Coors’ portfolio can save up to a third on …

Bars and pubs are being offered the chance to serve unfiltered and unpasteurised Pilsner Urquell direct from the barrel only 24 hours after it has left the Czech brewery in Pilsen. Miller Brands is working with selected outlets to provide the traditional hand-made 25-litre oak barrels as a way of showcasing the brand’s authenticity and …

A new super-premium expression of Belvedere vodka, left unfiltered after distillation, has been launched by LVMH, promoted as a “vodka for whisky drinkers”. Belvedere Unfiltered is made from the superior Dankowskie Diamond rye, grown only on a very small number of farms in Poland’s Mazovia region, instead of the Dankowskie Gold rye used in original …