A new “sub brand” with a tangy sour flavour has been added to complement the Sidekick range of fruity liqueurs. Sidekick Sours come in three flavours of Apple, Redberry and Blueberry, sold in 50cl bottles with an ABV of 14.5 per cent.They are being promoted in the on-trade and off-trade for shots as well as …

New products are being added to the Mickey Finn range of liqueurs after UK rights to the brand were awarded to Proof Drinks. The first addition to the UK portfolio is Mickey Finn Apple Whiskey Liquor, a 35 per cent ABV blend of Irish and American whiskeys infused with Irish apple. It is being launched in …

Belgian abbey beer Affligem has been introduced to the UK on- trade, promoted with a serve that encourages consumers to try it with and without the yeast. The brand is being developed by beer importer The Morgenrot Group as part of an exclusive UK distribution agreement with the Belgian brewery’s owner Heineken. The range is led by the light gold Affligem …

Reef – one of the original RTD brands of the 1990s – is set for a reboot after owner Molson Coors licensed it to Global Brands. The bottled pre-mixed vodka drinks, which include flavours such as Orange & Passionfruit, are being reviewed, including its current ABV of five per cent. Global Brands marketing director Simon …

A new London Dry Gin, Sparrow, is to be introduced in the UK after successful trials at Drake & Morgan bars in London. The small-batch gin has been developed by Tim Moore of Analogue Spirits, based in Peckham Rye, south- east London.With an ABV of 41.6 per cent, its key botanicals include grapefruit peel, sweet orange …

Beverage Brands is launching a new variant of RTD brand WKD, developed specifically for the late-night bar and club sector. WKD Club Edition, aimed at 18- to 25-year-old males, was made available at the end of March to just 200 outlets. It comes in distinctive, stylish black 275ml bottles featuring ultraviolet-activated graphics on the neck …

A new cherry flavour variant has been introduced for Southern Comfort, targeted for “late-night, high-energy occasions” in bars, pubs and clubs. Southern Comfort Bold Black Cherry is infused with natural cherry flavours to deliver a smooth, full flavour that complements the whiskey in the 35 per cent ABV liqueur. It is being promoted for serving …

A new bar has opened in a former strip club in the basement below London restaurant Hawksmoor Spitalfields. Like Hawksmoor’s other sites, the 60-cover bar was designed by interior architects Macaulay Sinclair, using reclaimed materials. These include a polished brass wall made from Art Deco lift doors and blue-patterned mirrors, all salvaged from a 1920s …

The first draught vodka has been introduced into the UK after trials in bars have shown it increases sales and reduces wastage. The Vodka One font, launched by leading drinks company Hi-Spirits, delivers a certified measure of 25ml or 35ml at a perfectly chilled one degree Centigrade within one second. It is supported by built-in …

A new “intelligent wholesale” business, Ooberstock, has been launched to revolutionise the way drinks are distributed to the licensed trade. It promises greater transparency, lower prices, improved customer choice and more flexibility on drinks ranges and delivery times. It was founded by Arran Heal, a former Coca-Cola Enterprises sales and marketing executive with 17 years’ experience in …