Toorank Distilleries, the company behind Sloane’s Dry Gin, has launched the Rebellion Rum range, led by Rebellion Spiced. Available in Black and Blanco as well as spiced, the range has been created to challenge established pouring brands. Rebellion Spiced, with an ABV of 37.5 per cent, was created to meet demand from bartenders asking for …

Brewer Molson Coors has teamed up with Sky on a joint promotion to help boost footfall, reduce costs and provide an improved customer experience for licensees. In a first for the industry, independent licensed premises that buy a Sky TV commercial subscription and drinks from Molson Coors’ portfolio can save up to a third on …

Bars and pubs are being offered the chance to serve unfiltered and unpasteurised Pilsner Urquell direct from the barrel only 24 hours after it has left the Czech brewery in Pilsen. Miller Brands is working with selected outlets to provide the traditional hand-made 25-litre oak barrels as a way of showcasing the brand’s authenticity and …

A new super-premium expression of Belvedere vodka, left unfiltered after distillation, has been launched by LVMH, promoted as a “vodka for whisky drinkers”. Belvedere Unfiltered is made from the superior Dankowskie Diamond rye, grown only on a very small number of farms in Poland’s Mazovia region, instead of the Dankowskie Gold rye used in original …

Bars and bartenders from the UK have made it through to the finalists’ list for the international Spirited Awards run as part of Tales of the Cocktail in New Orleans. After a shortlist was published in May, the organisers have revealed the top four finalists in each category before the winners are announced during the …

Caorunn Scottish Gin has launched a cocktail competition that challenges bartenders not only to create an imaginative new cocktail but also to tell a good story about it. The Caorunn Storytellers Global Cocktail Challenge will run in five key territories around the world including the UK. Mixologists must submit a “modern classic” that ties in with at least …

Bartenders are being challenged to create Bulldog Gin cocktails that are a twist on its signature serve, the London Lemonade. Competitions are being run in the UK and other markets including the US and Spain from April 16 to May 31, with winners being taken to Tales of the Cocktail in New Orleans in July …

Toorank is stepping up activity for Sloane’s Gin in the UK on- trade this year with a new brand ambassador and bartender cocktail competition. The new UK brand ambassador is Joel Constantino, a bartender who was UK brand ambassador for Akvinta vodka and a key account manager at drinks specialist Love Drinks. His role includes promoting the Twisted Traditions competition …

Ten years ago, cocktail making was a trade speciality reserved only for trained bartenders and consumed only on special occasions. However, times are changing and consumers’ appetite for cocktail education has grown significantly.They are hungrier than ever. Within the last five years the cocktail revolution has been strong within the on-trade which has naturally built …

A side-pouring font has been introduced in the UK for Japanese beer Asahi Super Dry, believed to be a world first. By moving the tap head to the side of the slender chrome main column, it provides the customer with a direct view of the draught pour. It aims to reflect the brand’s “innovative” positioning. …