HEINEKEN UK is launching its first consumer marketing campaign for Sevillian lager brand Cruzcampo®, with significant investment set to ramp up demand for the brand in the on-trade by driving customers into venue. ‘Choose to Cruz’ will emphasise the brand’s Spanish heritage, tapping into consumer demand for Mediterranean styles this summer, while also speaking to …

Family-owned spirits company appoints Steve Young as Business Unit Director for UK & Ireland, and Amanda Almond as Managing Director, Northern Europe Bacardi, the largest privately held international spirits company, has announced the appointment of Steve Young to the newly created role of Business Unit Director for the UK & Ireland, and Amanda Almond who …

Multi-platinum selling artist Future encounters celebrated director Taika Waititi, who returns for his second campaign, in a sensational new short film to herald the launch of Belvedere Vodka’s new luxury expression, Belvedere 10 Belvedere 10 is a beacon of luxurious style and flawless character. Encased in a striking, sculpted pure white bottle, this singular spirit …

Boutique hotel group, The Zetter, is delighted to launch its first ever wine collection, The Zetter Wines, offering those visiting their beautiful, cosy Parlours at The Zetter Clerkenwell and The Zetter Marylebone the opportunity to enjoy two incredible blends, exclusive only to The Zetter. What has long set The Zetter apart is their phenomenal cocktails, …

Sustainable mixology enthusiasts can join this platform to compete for the title of national champion and then participate in the Global Final. Flor de Caña Rum, the world’s first Carbon Neutral and Fair-Trade certified spirit, has announced the opening of registrations for the Sustainable Cocktail Challenge 2024, a unique platform that aims to inspire and …

Eve Bar, Chef Adam Handling MBE’s luxury zero-waste bar, has launched its brand-new menu ‘Adapt’. Using pioneering sustainability techniques, the new menu furthers the unique synergy between the bar and its Michelin-starred restaurant above, Frog by Adam Handling, to create cocktails, which minimise waste and maximise flavour. In Adam’s words, ‘Adapt’ is ‘a step beyond …

Microsave, a leading name in the foodservice industry renowned for its innovative Microwave Cavity Liner products, is launching Teflon cooking trays which are designed specifically for use in both microwave ovens and accelerated cooking ovens. Manufactured in Europe, these new trays represent a significant advancement in cooking equipment. Crafted with an extra-thick Teflon coating and …

American Express-supported grant programme aims to highlight the important role independent restaurants play in their communities and provide valuable support. Small independent restaurants in London and Manchester can now apply for a share of £220,000 to help grow their business as an American Express-supported grant programme returns for a third year to the UK.  Run …

LONDON, APRIL 2024: Imbibe Live, the UK’s premier event for the drinks industry, promises to captivate and educate attendees with an array of newly curated content. Set to take place at London Olympia from Monday 1st to Tuesday 2nd of July 2024, Imbibe Live will serve as an unmissable hotspot for drinks professionals eager to …

Suave Tequila has announced the national roll-out of the brand across the UK. The sustainable, additive-free, luxury brand has signed with JBE Imports for nationwide distribution following a soft launch in London. The Suave Tequila collection being sold in the UK comprises four expressions: Suave Blanco (36.4% ABV; RRP £95) Suave Lunar (36.4% ABV; £109) …