Innovation Premium Brands S.L. kick off ambitious growth plans with the appointment of a new Managing Director to coincide with significant investment in a confident move to grow their Alkkemist Gin and Vodka brands global footprint.  Innovation Premium Brands SL owner of Alkkemist Gin and Unkkoded Vodka announce the appointment of James Le Grys as …

The European spirits brand, TOVARITCH! Vodka, has launched in Turkey, bringing the number of countries where this brand is enjoyed to twenty-four.  TOVARITCH! Vodka has gained a significant listing in 46 Carrefour Gourmet Concept stores in high end neighbourhoods. The Swiss based brand owner signed a distribution deal with Turkish distribution agency, Pasaeli, over three years’ ago. …

Smirnoff, the number one vodka brand in GB[1], is introducing a brand-new flavour expression to its growing vodka portfolio in GB. Smirnoff Spicy Tamarind (30% ABV) is available now in 70cl bottles across the on-trade, as well as grocery and wholesale. The launch of Smirnoff Spicy Tamarind will be supported by a £3.5m marketing campaign …

The ultimate low-alcohol happy, amber lager that tastes just like a regular beer but therein lies the special effect: it’s not. As Millennials and Gen Z increasingly choose non-alcoholic options over traditional brews, outlet owners can tap into this trend with Brooklyn Brewery’s award-winning Brooklyn Special Effects. The low-alcohol lager is the idea brew for …

Greene King Brewery has extended its partnership with Estrella Galicia with exclusive UK distribution rights until 2027. Having started the partnership with Estrella Galicia back in 2018, Greene King will continue to supply the UK trade with the Spanish brewer’s core brand and its 0.0% ABV variant in draught, as well as its gluten-free variant, …

Mixologist’s Garden has extended its range of innovative ready-to use freeze-dried fruit garnishes with the launch of full circle slices of lemon, lime and orange – specifically created to help bartenders present the perfect serve.  The bar-ready whole circle slices of Lemon, Lime and Orange have been developed in response to feedback from the on-trade, …

Żubrówka Czarna (Black), a wheat vodka created exclusively from the highest quality grains, is changing its face. It appeared on store shelves in new packaging with gold ornaments, which form a perfect duet with the black bottle, emphasising its uniqueness and unique taste. The limited edition also featured Żubrówka based on rye spirit – Żubrówka …

The Cotswolds Distillery, producer of super-premium spirits including Cotswolds Signature Single Malt Whisky and Cotswolds Dry Gin, has signed a distribution agreement with Illva Saronno Holding, the Italian Multinational Company with a strong strategic diversification of business and products – most recognizably Disaronno, the world’s favourite Italian liqueur and Tia Maria Coffee Liqueur, to cover …

Independent Scotch Whisky distillers, blenders, and bottlers, Douglas Laing & Co reveal new Limited Releases today from their Island Malt Rock Island and their Exceptional Single Cask range. In commemoration of the Chinese Year of the Dragon, namely the Wood Dragon in 2024, a Cask Strength edition of Rock Island, finished in fiercely charred ‘Crocodile …

Kingfisher Beer Europe has announced a rebrand to Kingfisher Drinks. The company was set-up over thirty years ago to distribute India’s number one beer, Kingfisher, to the UK and throughout Europe. However, in the last few years the business has been through a dramatic evolution and the name no longer feels relevant to its commercial …