NEW BOTTLE, 100-YEAR-OLD RECIPE. WILD TURKEY REVEAL A BOLD NEW BOTTLE DESIGN FOR THEIR FLAGSHIP BOURBON, WILD TURKEY 101. This month, Wild Turkey has revealed a brand-new redesign of its flagship bourbon Wild Turkey 101 – a new look that elevates the 101 experience by completely reimagining the traditional bourbon bottle, with details that mimic …

Kopparberg’s bestselling 500ml bottled cider variants will be receiving a brand-new limited-edition label for the summer. Available from April, the limited-edition labels will feature across Kopparberg’s 500ml Strawberry & Lime and Mixed Fruit variants, the number one and two best-selling fruit cider flavours across both the UK’s on and off-trade respectively, as well as Pear …

Proximo Spirits is the fastest growing spirits supplier value MAT*, whilst Brockmans is growing twice as fast** as the super-premium gin category, which makes for an exciting partnership. Brockmans, the ‘Properly Improper Gin” is unlike any other gin you tasted before. Crafted with ‘Dark Berries and Noble Traditions’, it is a revelation of unexpected individual …

Rolling out across the on-trade from April, Heineken® Silver is poised to add over £100M in value to the lager categoryThe light lager category has grown market share by 40% in five yearsEurope-wide launch in 15 countries and the biggest innovation from the Heineken® brand since the highly successful introduction of Heineken® 0.0Backed by £20M …

 You heard right. El Bandarra, the aperitif brand from Barcelona known for its casual but delicious drinks, is launching “Bar to Barcelona”: the cocktail competition that will take three bartender teams of two to Spain’s sunniest city.  The competition, which launched on 1st March 2022, is looking for a team who can create the best …

Chill more. See more. Save more. Gamko has introduced its next generation of bottle coolers, the MG3 range which allow customers to chill more, see more and save more when it comes to refrigeration in their pubs and bars. “Maxiglass is our most popular product in the UK,” said Ewen Cairns, UK sales manager for …

New partnership sees Fountain join drinks menu at 22 live entertainment venues across the UK Fountain Worldwide Ltd, today announced a new partnership with ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy. The new three-year deal will see the hard seltzer brand, originally founded in Brooklyn, New York, expand its …

Rockstar Spirits was launched in November 2018 by Thomas Hurst, 46, who waved goodbye to a 20-year corporate career in the drinks industry to realise his dream of launching his own very own spiced rum brand from home in Manchester. After winning investment on 2021 series of Dragons Den the brand has gone from strength …

Agnes Arber Gin is calling on all female bartenders this International Women’s Day to showcase their skills, shine a spotlight on an influential woman in their life, and create a cocktail in her honour. The brand – which itself was inspired by the inspirational Agnes Arber, a female botanist and plant historian – hopes to …

As they continue their drive to be the world’s most planet positive spirits brand, Avallen have launched a paper bottle in partnership with FrugalPac Pioneering spirits company Avallen has launched its climate positive calvados in the revolutionary new FrugalPac paper bottle. The Frugal Bottle, made from 94% recycled paperboard with a food grade pouch, has …