Signature Brands introduces Edelweiss to the UK market
Drinks brand agency Signature Brands is bringing Edelweiss Weissbier to the UK market after securing a distribution partnership with its Austrian-based brewer Brau Union and brand owner Heineken. Edelweiss, a traditional Austrian ‘weissbier’, is brewed and bottled at 5.3% ABV in Zipf , Austria, to a recipe dating back to 1646. Described as refreshingly fruity …
Mermaid Salt Vodka rolls out nationally with new look
The Isle of Wight Distillery has refreshed the image of Mermaid Salt Vodka to coincide with its UK launch. The grain-based spirit is being made available nationally for the first time, following the relaunch of Mermaid Gin and the introduction of its pink expression. The vodka is now packaged in a white version of the …
Rebel Yell launches second special finish bourbon in the UK
Kentucky-based Lux Row Distillers is bringing a Rebel Yell bourbon expression finished in cognac casks to the UK. The second limited edition release follows the success of the brand’s French Oak Finish last year. Like its predecessor, the whiskey won’t be released in its US homeland. This year’s special release sees Rebel Yell Kentucky Straight …
Symposium develops Merchant’s Choice range for bartenders
UK distributor Symposium Independent Spirits Merchant has launched Merchant’s Choice, a new range of “alternative” craft spirits for bartenders. Designed to provide an alternative for bars that would rather not use mainstream brands, the three-strong range consists of a Guyanese White Rum, a Classic Vodka distilled from British wheat and a bright London Dry Gin. …
Powers Gold Label Distiller’s Cut returns to the UK
Pernod Ricard UK is set to reintroduce Powers Irish Whiskey’s celebrated Gold Label expression to the UK, featuring a new brand identity and higher ABV of 43.2%. First established in 1791 in Dublin’s famed John’s Lane Distillery, Powers is now made at the Midleton Distillery in County Cork. Not only has every drop of the …
Westons brings Henry Westons cider to the on-trade
Herefordshire-based cider maker Westons is launching its Henry Westons brand to the on-trade. Bestsellers Henry Westons Vintage and Henry Westons Family Vintage will be joined by two new launches – Henry Westons Cloudy Vintage and Henry Westons Organic. All four bag-in-box products are now available nationwide. By launching to the on-trade, Westons Cider plans to …
Jameson launches web series and cocktail competition to promote local sourcing
Jameson Irish Whiskey has developed a Grow Your Own Cocktail web series, alongside a new competition, to promote local sourcing, collaboration and discovery among bartenders and producers around the world. Last year, the Jameson team brought bartenders, local farmers and producers together in communities across the globe to encourage mixologists to create locally inspired cocktails. …
Fluère releases non-alcoholic Smoked Agave expression
Distilled non-alcoholic spirits brand Fluère has added a new Smoked Agave flavour to its range. Fluère Smoked Agave is an alcohol-free mezcal alternative produced using the same techniques as alcohol-based spirits, with the addition of fresh Salmiana agave juice from Mexico. The clear spirit is said to have notes of smoke, honey and fresh pear …
Alcohol-free beer featuring medicinal mushrooms enters the UK market
A new range of premium alcohol-free craft beer, brewed with myco adaptogens, a class of fungi celebrated for its health benefits, has launched to the UK on and off-trade. The brand, Fungtn, boasts three 0.5% ABV SKU’s. The first variant, Lion’s Mane IPA, is an “earthy yet light” IPA with notes of hay and caramel …
Bladnoch Distillery names SEA Spirits as new distribution partner
Scotch whisky distillery Bladnoch has announced its new UK distribution partner – SEA Spirits. Bladnoch is Scotland’s southernmost distillery, and one of a handful that remain independently owned. Since its purchase in 2015 by Australian entrepreneur David Prior, it has launched a line of Bladnoch Single Malt Whiskies and Pure Scot, a contemporary blended scotch …
