Thatchers cider

Somerset cider maker Thatchers is helping the UK on-trade get back to business by offering every one of its free-trade customers a free 50 litre keg of cider. Thatchers is promising up to £1million of cider to make this happen. The company will be working closely with its wholesale suppliers to ensure venues receive their …

Diageo is supporting the trade from the impact of the Covid-19 crisis as it faces reopening, announcing a new programme to allow the safe retrieval of kegs from cellars across the UK. The ‘Keg Destruction Programme’ will see Diageo provide a like-for-like replacement of fresh stock for all unbroached kegs. For all broached kegs, Diageo …

Bodega Bay

Molson Coors has secured an exclusive distribution partnership with Bodega Bay to support the roll-out of the brand’s hard seltzer range in the UK on-trade. The move follows Molson Coors rebranding as Molson Coors Beverage Company at the end of last year, signalling its intention to continue expanding its portfolio beyond beer. The Bodega Bay …

Artisan Drinks Co competition

For its new competition, The Artisan Drinks Co is giving professional bartenders the chance to show off their cocktail-making skills and have their creation preserved for posterity as a work of art. Entrants, who need to be based in the UK, can choose from a selection of five Artisan mixers to include in their cocktail, …

Carlsberg Marston’s Brewing Company

Carlsberg’s UK and Marston’s PLC have announced a proposed deal to form a joint venture beer company in the UK, valued at £780m. Both companies will inject their brewing and distribution assets into the new venture. At completion, Carlsberg will pay up to £273m to Marston’s PLC, £34m of which will be a deferred contingent …

Warner's Gin range

Craft gin distillery Warner’s has partnered with Heathy Hospo for a new initiative to support mental wellbeing in the hospitality industry during the Covid-19 pandemic. Warner’s and Healthy Hospo’s initiative, which has launched during Mental Health Awareness Week and runs throughout May, funds virtual one-to-one sessions between hospitality workers struggling with their mental health and …

Budweiser Brewing Group UK&I, part of AB InBev, has developed a platform to support the on-trade with reclaiming excise on kegs that go out-of-date within the current closure period. The UK Government has committed to refunding the duty on any opened kegs that go out of date during the current lockdown. However, there has been …

Cointreau Gratitude campaign

Cointreau has announced the launch of #CointreauGratitude, a fundraising initiative to help support the UK drinks industry, as well as donating an initial £30,000 to The Drinks Trust to kickstart the campaign. The initiative, running until the end of June, has been launched to support the local drinks community within the UK, who have been …

BrewDog

Scottish craft brewer BrewDog has launched limited edition 12 packs of its Punk IPA, with all profits donated to the Help NHS Heroes campaign. The Help NHS Heroes project was launched by volunteers to provide NHS workers with on-site access to enough food for two days of nutritious family meals in response to the Covid-19 …

london essence co mixers

Premium mixer brand The London Essence Company is calling on consumers to support the on-trade in these unprecedented times through its new campaign, which encourages donations to The Drinks Trust. ‘Cheers to You’ aims to inspire consumers to support the drinks industry by donating £10 to The Drinks Trust by texting CHEERS2U to 70212. Those …