london essence co mixers

Premium mixer brand The London Essence Company is calling on consumers to support the on-trade in these unprecedented times through its new campaign, which encourages donations to The Drinks Trust. ‘Cheers to You’ aims to inspire consumers to support the drinks industry by donating £10 to The Drinks Trust by texting CHEERS2U to 70212. Those …

Chairman’s Spice Lab

St Lucian rum Chairman’s Reserve has launched the Chairman’s Spice Lab, a programme designed to showcase the abilities and understanding of the spice rum category by bartenders around the world. Open in ten countries – the United Kingdom, France, Italy, Belgium, Germany, the Netherlands, Greece, China, the United States and Saint Lucia – the Chairman’s …

Data analytics and consulting company GlobalData has released new figures, unveiling the impact of the Covid-19 pandemic on the UK drinks market. As the UK lockdown continues into its fifth week, and both the start and end-dates of the quarantine seem to get further away, the effects on the on-trade is having to be continually …

Jack Daniel's whiskey

Brown-Forman United Kingdom has established its own distribution company with full control of its operations for the first time in its history in the UK. This marks the end of an 18-year relationship with Bacardi, and the closure of the Bacardi Brown-Forman Brands operation. For 150 years, Brown-Forman Corporation has built and nutrured alcohol brands, …

Glengoyne jigsaw

Glengoyne Highland Single Malt Scotch Whisky has created a limited edition jigsaw puzzle, to be enjoyed as the perfect companion while savouring a good dram. The 500-piece puzzle features a special painting by celebrated Scottish artist John Lowrie Morrison (aka Jolomo), entitled ‘Spring Blossoms at Glengoyne Distillery’. Offering people a chance to unplug from technology …

Aviation Gin

Ryan Reynolds-owned Aviation American Gin has extended its #TipYourBartenders initiative to the UK, in an effort to support the nation’s bartenders affected by Covid-19. Running until May 31, the new initiative will see 30% of proceeds from all bottles of Aviation Gin sold online via its new UK distributor Proof Drinks, as well as The …

SIBA

Results released from a survey of small independent breweries across the UK, undertaken by the Society of Independent Brewers (SIBA), suggest that beer sales are down by 82% since the outbreak of the coronavirus pandemic. The survey, based on 282 SIBA members, reveals the devastating impact of the Covid-19 lockdown measures on the industry. Eight …

Jameson Hosts

Irish whiskey brand Jameson has created an online platform to support, inspire and engage the international bar community through this unprecedented period of uncertainty. Part of Jameson Hosts, Jameson’s trade engagement platform, the new virtual space encourages the bar community to come together to connect, learn and share in the wake of the coronavirus pandemic. …

Fenjiu

Cheng International, UK distributor of Fenjiu baijiu, is launching an eight-part #AtHomewithFenjiu livestream series on baijiu, aimed at buyers and bartenders. The series, which kicks off on Friday 10 April and runs until early May, is designed to educate people on the popular Chinese spirit. #AtHomewithFenjiu will include an introduction to Fenjiu; a masterclass on …

Spirits giant Bacardi has launched #RaiseYourSpirits, a multi-point plan to help bars and bartenders in the UK and Ireland combat the coronavirus crisis. Backed by an initial £1.5 million investment by Bacardi, the initiative focuses on smaller, independent bars who have no corporate back-up but do have a “fighting spirit”, providing these venues, and the …