Britvic is expanding its iconic range of mixers and juices with the launch of three new Cocktail Mixers that tap into the increasing demand for elevated serves that also deliver on great taste. The move will help bartenders prepare perfect drinks every time, with only the addition of the chosen spirit needed to mix up …

This summer De Kuyper Liqueurs is inviting bartenders and customers to discover their ‘colourful cocktail vibe’, perfectly matched mood-based cocktails.  Launching on 30th June, the new campaign channels De Kuyper’s vision to Own the Cocktail for the trade and the consumer. By simply pairing trending and classic cocktails with moods and moments, De Kuyper inspires every individual to …

In view of summer, we look into the soft drinks and mixers category and ways in which venue operators can capitalise their non-alcoholic offering. Soft drinks and mixers have been around for over a century, but recent years have seen a surge in their popularity. With a wide range of flavours and options available, soft …

Westons Cider, the UK’s leading authentic cider maker, is injecting some fun into the summer as it introduces a new Tropical Cloudy Cider to its popular Rosie’s Pig range. Rosie’s Pig Tropical Cloudy Cider taps into growing consumer demand for cocktail-inspired ciders and citrus flavoured spirits, while offering an infused serve that boasts refreshing notes …

Combining natural botanicals and flavourings to create delicious non-alcoholic libations, ANON are a collaboration between South-West based independent drinks producer Alfresco Drinks – who have been developing and making soft drinks for over 20 years – and their ingredient partners and distilleries. Having launched the ANON brand in June 2021 with Bittersweet Aperitif (think Aperol), …

In view of the warmer weather, we share five top tips to capitalise on your cider offering.  Seek the unique Alongside popular flavours that have kept the cider category alive for so long, more and more brands are experimenting with bespoke, researched aroma profiles to boost interest in cider drinkers and attract a completely new …

This summer San Miguel launches a series of perfect sundown moments as it opens the doors to Casa San Miguel in Ibiza, giving 24 lucky UK competition winners the opportunity to delve into the world of San Miguel through an authentic experience rooted in the brand’s provenance, as part of an exclusive nationwide on pack …

RARE CASK 42.1 – CAPTURING THE TRUE MEANING OF TIME  A decade after the release of RARE CASK 42.6, LOUIS XIII is proud to introduce RARE CASK 42.1. A true representation of the work of time and nature, combined with craftsmanship and mastery, showcasing the pinnacle of LOUIS XIII Cognac. There will only be a …

In view of the warmer weather, we share five top tips to capitalise on your cider offering. 1. Seek the unique Alongside popular flavours that have kept the cider category alive for so long, more and more brands are experimenting with bespoke, researched aroma profiles to boost interest in cider drinkers and attract a completely …

Dive into Kopparberg’s Behind the Bar digital platform, designed to help business grow – from the industry, for the industry. Kopparberg, the family owned, Swedish drinks brand, famous for its bold and fruity cider and spirits ranges, has launched a digital hub for its trade stockists. The website, kopparbergbehindthebar.co.uk, aims to provide all the tools …